-Develop and lead all Organic Social on @chewy and @chewy_canada-Lead in-house Social Insights, Analytics & Social Listening programs, vendor partners, and data-driven campaigns-Craft social and creative briefs rooted in social intelligence & insights from US customers & global social trends-Vet and onboard social listening tools to monitor, engage, and craft insights for senior leaders & executives surrounding sales & ecommerce events, tentpole moments and holidays, private label marketing, pet industry trends, and merchandise/retail opportunities-Manage Social Strategy for B2C Chewy Health services (Health & Wellness, Connect with a Vet, Chewy Pharmacy)-Lead social brand partnerships with like-minded Fortune 500 brands (eg The North Face, The Sill, Apartment Therapy, Monrovia Plants)-Craft and analyze paid social campaigns, including Chewy's inaugural TikTok Hashtag Challenge-Prev. Co-Chair of Chewy's Marketing Engagement Committee*Awards*-Shorty Awards 2022 Winner: Halloween Fur-tual AR Boutique-Shorty Awards 2022 Finalist: Chewy Chatty Pets TikTok Hashtag Challenge-Sprinklr Unifier Awards 2022 Winner: Customer-First Category-Webby Awards 2022 Honoree: Chewy Chatty Pets TikTok Hashtag Challenge

Strategize social campaigns & provide in-depth social listening and market research for Google Social and Brand Marketing teams (e.g., @Google, @GoogleMaps, @GoogleHealth)++@ Google Social Lab:-social listening & insights-brand metrics & benchmarks-market research-audience insights, including: Gen Z trends, celebrity partnerships, and influencer vetting-external brand partnerships research-COVID-19 global social conversation research-events and experiences-certification and onboarding for various tools and vendors (Sprinklr, Crimson Hexagon, Brandwatch Consumer Research, Helixa, ListenFirst, and more)

Adweek's inaugural mentoring program for rising marketing professionals (~10 years of experience)

-Represent social team across all levels of Kaiser Permanente as key point person for social reporting, brand metrics, KPI/benchmark creation, social care strategy.-Train community managers on best-in-class messaging, social best practices, and social trends, increasing CSAT scores by +50%, growing followers +65%, and ensuring 93% compliance on SLAs.-Stretch project: Analyze call listening + call center data to address and mitigate differences between social media pain points and call centers.

-Conducted social media audits for new and existing business clients-Leveraged social listening tools (Crimson Hexagon, Netbase, SEMRush, Sysomos and others) to provide in-depth data and analytics to team members-Developed and executed social media and online communications strategies on behalf of clients for community and reputation management, as well as tracked, analyzed and reported on such communications-Led brand tone and voice refresh for Samsung TV client based on social trends and audience behaviorKey accounts: Samsung, Google, and YouTube

-Developed (strategized, copywrote) digital, site, and print content for major health system in Orange County, CA-Analyzed Facebook analytics to determine performance and future content strategy-Oversaw and organized a 200+ attendee event on national preparedness protocols at a flagship hospital

-Developed key research strategies for health campaigns, including extensive research into mental health, stigma, technology and social support for now-published graduate thesis-Compiled, cleaned, and analyzed data for national surveys-Created surveys based on national qualitative and quantitative best practices

-Successfully facilitated hundreds of students through the university's study abroad process -Provided information to University constituents, professors, and families -Worked with the Registrar's office for academic planning on behalf of students-Acted as in-house marketing and social media coordinator