Arjan Baars

Arjan Baars Email and Phone Number

Marketing and Customer Service Director Fijn Wonen @ Fijn Wonen
Amsterdam, NH, NL
Arjan Baars's Location
The Randstad, Netherlands, Netherlands, Netherlands
Arjan Baars's Contact Details

Arjan Baars personal email

About Arjan Baars

Commercial, fact driven and experienced director with a passion for brands, people and results. Being competitive I get my energy out of working with people, embracing new challenges and make the hard work pay back by achieving strong results. Digital savy, hands on and driven by a thirst to learn, improve and adapt.I have a successful record of driving the sustainable, profitable growth of business and brands through building clear strategic direction, developing strong teams, building brands and keeping the customer at heart. My success is driven by my purpose: Make the impossible possible. I lead with enthusiasm, ambition and drive to get the best out of the people I work with and inspire them to make the impossible possible. In my career I developed a wide skill set, amongst others (digital) Marketing, Communications, Product development, P&L management, Digital Transformation, Change management, Performance marketing, General management, E-commerce, Business development, People management, Sales.

Arjan Baars's Current Company Details
Fijn Wonen

Fijn Wonen

View
Marketing and Customer Service Director Fijn Wonen
Amsterdam, NH, NL
Website:
fijnwonen.nl
Employees:
81
Arjan Baars Work Experience Details
  • Fijn Wonen
    Marketing And Customer Service Director Fijn Wonen
    Fijn Wonen
    Amsterdam, Nh, Nl
    View
  • Fijn Wonen
    Marketing & Customer Service Director Fijn Wonen
    Fijn Wonen May 2023 - Present
    Heerenveen, Friesland, Nl
    View
  • Fetim Group
    Director Commercial Business Development (Business Development & Digital Transformation)
    Fetim Group Aug 2021 - May 2023
    Amsterdam, Noord-Holland, Nl
    Part of the Management team of Fetim (family owned B2B company). I am responsible for the new business development and marketing of the company together with 15 subordinates. As part of my assignment I am tasked to lift the commercial side of the company to the next level and accelerate the digital transformation of the company.
    View
  • Bugaboo
    Category Director Bugaboo - Private Equity - (Product Marketing)
    Bugaboo Dec 2019 - Aug 2021
    Amsterdam, Nl
    Within Private Equity owned company, tasked to extend the brand into new categories beyond strollers, from initiating attractive categories for the company to developing a competitive product portfolio (through internal development, outsourcing, partnership, M&A) and building capabilities for long term success
    View
  • Unilever
    General Manager Global Beauty And Personal Care Gifting & E-Commerce Europe (Business Development)
    Unilever Sep 2018 - Dec 2019
    Blackfriars, London, Gb
    Built an end-2-end gifting strategy, delivered a new “start-up” business (consisting of 9 FTE and ~€390*mio turnover) with strong ambitions for future. Opened new sales channels and set up an effective business model across multiple markets for this channel
    View
  • Unilever
    Global Director Axe-Lynx Masterbrand And Unilever Male Grooming (Digital Marketing)
    Unilever Apr 2014 - Aug 2018
    Blackfriars, London, Gb
    - Responsible for the brand performance across categories and geographies (mix of developed and developing markets) - 10 reports -€ 950mio* turnover- Delivered: Crafted several global product & digital driven communication mixes/ plans and launched successfully in market; As youth lifestyle brand digital, influencer & omnichannel marketing was key to success. Initiated a new growth opportunity: AXE gifting ~ € 250mio incremental revenue.
    View
  • Unilever
    Regional Category Manager Deodorants Cee (Business Development)
    Unilever Mar 2012 - Mar 2014
    Blackfriars, London, Gb
    - Part of EU leadership team, responsible for the performance of the deodorant category in Central and Eastern Europe (CEE) – leading a cross functional team and 3 direct reports — € 149 MIO turnover* - Delivered a successful business turnaround of the total Unilever deodorant category in CEE (growing turnover, profit and marketshare sustainably)
    View
  • Unilever
    Brand Manager Axe Cee & Rub (Digital Marketing)
    Unilever Mar 2011 - Apr 2012
    Blackfriars, London, Gb
    - Tasked to grow the brand (€54 mio* turnover) in one of the most challenging regions of EU (developing market) with the support of 1 direct report- Delivered growth in turnover, marketshare and equity
    View
  • Unilever
    Brand Manager Axe Benelux (Digital & Trade Marketing)
    Unilever Jan 2008 - Mar 2011
    Blackfriars, London, Gb
    - Role: Responsible for P&L and marketing of AXE across 3 countries (NL, BE, L) - 2 direct reports - € 45 MIO business* - Delivered: Reshaped activity plan and agency structure based on synergies across the markets, resulted in reward winning and leading edge digital marketing activations followed by strong business performance (USG, share & equity)
    View
  • Unilever
    Sales And Marketing Manager Slimfast
    Unilever Sep 2006 - Dec 2007
    Blackfriars, London, Gb
    - P&L/Sales/ marketing responsible for SlimFast in NL (€ 6mio revenue)- Delivered: Strategy & implementation of exit of SlimFast out of Dutch retail market
    View
  • Unilever
    European Brand Manager Creams (Product Marketing)
    Unilever Nov 2004 - Sep 2006
    Blackfriars, London, Gb
    Delivered multiple product innovation and communication mixes in the Spreads and Cooking Category
    View

Arjan Baars Skills

Brand Development Fmcg Marketing Management Trade Marketing Marketing Strategy Axe Customer Insight Brand Management Shopper Marketing Market Analysis Project Management Consumer Products Marketing Research Brand Equity Segmentation Management Marketing Change Management Business Development Business Strategy Digital Marketing Business Entrepreneurship Strategy Cross Functional Team Leadership Team Building Virtual Teams Product Development F# P&l Management General Management E Commerce Online Marketing Retail Category Management Marketing Campaigns Male Grooming Advertising

Arjan Baars Education Details

  • Erasmus University Rotterdam
    Erasmus University Rotterdam
    Economics
  • Harvard University, Cambridge, Usa
    Harvard University, Cambridge, Usa
    General

Frequently Asked Questions about Arjan Baars

What company does Arjan Baars work for?

Arjan Baars works for Fijn Wonen

What is Arjan Baars's role at the current company?

Arjan Baars's current role is Marketing and Customer Service Director Fijn Wonen.

What is Arjan Baars's email address?

Arjan Baars's email address is ar****@****ail.com

What schools did Arjan Baars attend?

Arjan Baars attended Erasmus University Rotterdam, Harvard University, Cambridge, Usa.

What skills is Arjan Baars known for?

Arjan Baars has skills like Brand Development, Fmcg, Marketing Management, Trade Marketing, Marketing Strategy, Axe, Customer Insight, Brand Management, Shopper Marketing, Market Analysis, Project Management, Consumer Products.

Who are Arjan Baars's colleagues?

Arjan Baars's colleagues are Patrick Kloosterman, Caspar Calis, Annigje Sikma, Gerrit Van Kuijk, Bertwin Ijspeert, Serra Van Der Spek, Colin Spa.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.