Arjan Kapteijns Mm Rm Email & Phone Number

Arjan is Client Partner at VIM-Group; the leading brand transformation & technology company. Before this he was CEO and head of Strategy of Saatchi and Saatchi and Publicis Groupe NL, Owner of brand innovation consultancy Project X and strategy director at DMB&B Amsterdam.Arjan is a business leader and strategist with expertise and experience in the following domains:Branding• Brand purpose, positioning and architecture• Brand identities including name, logo, house style, UX Design, brand books• Rebrand implementation and organisation • Brand Management training and technologyAdvertising and communication• Integrated communication planning• Creative planning and campaign development• Inbound marketing, demand generation, Content MarketingMarketing & Innovation• Growth marketing• New marketing propositions, product development• Loyalty programs, Sponsoring strategy,• Co-Creation & Innovation Digital• Digital platform development• Data-services strategy and Mobile marketing• E-commerce and affiliate marketing• Digital growth marketingMarket Research• Desk research, data analysis• Design and execution of Insight interviews, Expert interviews, Delphi-method• Development of research design (qualitative and quantitative)• Conducting qualitative research (Focus Groups, Single interviews)Leadership/Management• Lead multi-disciplinary project teams, management teams and organizations.• Key account management of national and international clients• Attract and coach talent• Change management

Listed skills include Advertising, Strategy, Brand Development, Marketing, and 28 others.