Everything you always wanted to know about Casinos and their Guests.Why do they play? How do they play? Why is a table player different from a slot player different from a sportbook player different from a bingo or lottery player? Or are they not very different and share similar characteristics?And the difference between online and landbased players? Are people who shop at Wallmart different people that shop at Amazon? Don't think so. Only their use is different. Similar with online and landbased casinos.The Casino Marketing Academy offers an insight in these target groups for everyone in this industry.We offer courses and presentations for a lot of audiences. From newbies in the online industry to veterans in landbased.Let's meet at one of the shows and conferences that are upcoming and I'll tell you more.

Marketing, Communication and Advertising advise for Casinos, Operators and Manufacturers.Expertise on:- Marketing Strategy- In-house communication (Game Explanation, Slot Machine Guide)- (Digital) Signage- Jackpot communication & Slot configuration- CRM & Loyalty programs- PromotionsPast & current clients: The Hippodrome Casino London, SBM Casinos de Monaco, Grand Casino Luzern, Holland Casino, Olympic Entertainment Group, International Hotel & Casino, Grand Casino Brussel VIAGE, Casino Oostende, Lottomatica, Sisal, Casino Baden-Baden, Merkur Casino, Playtech, Sun Monticello

Chairman, Speaker and Moderator at various Global Gaming SummitsCasino Operations Summit: Speaker, Conference Chair’22 Latvia’23 Romania’24 AmsterdamEastern European Gaming Summit, Bulgaria: Speaker, Moderator’15; ’16; ’17; ’18; ’19; ’22; ‘23Gaming in Holland: Speaker, Moderator’17; ’20; ’21; ’22; ‘23Casino Beats, Malta: Stream Chair’21; ’22; ‘23SBC Summit, Spain: Stream Chair ’21; ’22; ’23 Slot Summit: Speaker, Conference Chair’11 Slovenia’12 France’13 Germany’13 France’14 France’14 Colombia’15 Romania’15 Peru’16 Germany’17 EstoniaCasino Marketing Forum 2016 South AfricaBIG Africa 2016 South AfricaTotally Gaming Africa 2017 South AfricaWorld Gaming Expo 2017 MonacoWGES Spain 2021; 2022

Online Casino Guests is the owner of www.worldofjackpots.com. A portal that a couple of times per hour records the current amount of over 100 (and growing) Jackpots of online casino's. It records Jackpot hits and provides you with statistical data of these Jackpots. You can set alerts so you are notified when your favourite Jackpot is hitting a certain amount. New services to be added weekly!

Managing the Dutch landbased casinos for the Gauselmann Group. Reorganised, restructured and cleaned up a bit.

Lecturer on Casino Marketing.The Casino Marketing Academy is a two day training program teaching you about all the aspects of Casino Marketing. Building the brand, making a Marketing Plan, Casino Target Groups, Promotions and their ROI, making a Communication Plan, how to make a successful Player Reward Program and more are covered in this training. The course is interactive with a lot of (group) exercises.For landbased ànd online casinosThe Casino Marketing Academy has open courses or can be tailored to your Organization as an in-house training.

Setting up the new way of working on all Marketing activities for the Olympic Entertainment Group in Estonia, Latvia, Lithuania, Slovakia, Italy and Malta after OEG was acquired by Novalpina Capital.

As an independent crossmedia specialist you can hire me for:- Marketing & Communication Strategy- Interim Management- (Social) Media Strategy- Content Strategy- ...

Growing a global E-learning platform for HTC: HTC SpecialistFull Multi Media training, including competitions, challenges and rewards for Telecom Professionals in EMEA, Canada, Australia and New Zealand. More countries to come.

Stichting Nederland Schoon (Keep Holland Clean) has a new 4 year strategy. They have asked me to incorporate Online strategy in the new strategy. What is the role of the website, Social Media and other Online communication. On the side I will also advise them on their Media strategy.

Creating a new knowledge centre concept for Nederland Schoon and Gemeente Schoon

Creating a Promotion for the introduction of the new Hot & Wild Cash Fever Slot Machines

Making the Content Strategy for the Digital Signage System, making briefings for Content production.

Setting up the Marketing Strategy

Making the Content and Editorial Strategy for the Digital Signage System

Setting up the new Advertising campaign for Tempo-Team. Breaking with the old campaign we are setting up a new approach, combining traditional media and social media. October 12th 2010 the campaign was launched. In May 2011 the second flight of the campaign will start. You can see the results at:www.blijfbezig.nlThe Blijf bezig Group here on Linkedin: http://www.linkedin.com/groups?mostPopular=&gid=3499095On Twitter: @blijfbezigOn Facebook: www.facebook.com/blijfbezigThe campaign also had a nomination for a SAN Accent in 2010 and won a SAN Accent in 2011

Setting up the new Marketingcommunication team after the reorganization of the Marketing Department.

Several projects for the Marketing Communication department at Holland Casino. Projects:- Instore signage- New concept for Game Explanation for Guest - Evaluation online campaigns

Working on a Content Strategy for the nationwide roll-out of Narrowcasting (Digital Signage) in Holland Casino

Ilse Media and Sanoma Publishers are implementing their Online Video Strategy. In line with this Strategy I made a couple of deals with owners of premium video content.

The two youth-oriented companies Newrulez and Yourscene were planned to merge into one company. I was hired to do that merger and setup the new organisation.

LibertyTV was a Digital Theme Channel specialized in Travel. Broadcasted via UPC, @Home and other cable companies we aired 24h Travel TV. For each report we made a crossmedia link to an online travel shop, offering current and bookable trips.As member of the management my responsabilities were commercial deals, the content and our own productions.

René Stokvis Producties (SNP) is part of Endemol Holding in The Netherlands. With a lot of Branded Content programs, Stokvis wanted to get Branded Content to a higher level. In this year I made proposals for Branded platforms.

In 2002 Ozlo merged with some other companies in the Lowe Lintas Group and in 2003 we merged again with Draft. As the Brand Activation company in the Lowe Group we made 360 concept and campaigns: Brand Building/Communication, TV commercials, Radio campaigns, DM, Sales Promotion, Online etc. As a Client Services Director I was responsable for a number of clients, amongst:- The Coca Cola Company (FMCG)- Stivoro (NGO)- Dutch Chambers of Commerce (B-to-B)- Bruna (Retail)- Het Net (B-to-C)- Unilever Brands like Blue Band, Calve, Iglo (FMCG)- Autodrop/Freedent (FMCG)- Amstel (FMCG)- KLM Cargo (B-to-B)

Ozlo was the Interactive Agency in the Lowe Lintas Group. It was one of the leading creative online agencies in The Netherlands and lead agency in the European network for, first Ammirati Puris Lintas and later The Lowe Group. Our agency handled both National and International clients.

Qi was in 1998 a new independent Interactive Agency and one of the first to approach the Internet from a pure Branding point of view. Making all-media concepts for clients like Brand Bier, MSD and Libertel (now Vodafone).

cyberLAB was one of the first Interactive Agencies in The Netherlands, When we started, the Internet was in its first phase. Browsing only texts on grey background with some images in Netscape 0.9. cyberLAB was really a laboratory where we experimented with new techniques. We had the luck to be able to make the first online steps for mayor brands like:- Postbank (First online transactional site)- Philips (First webpresence for multiple products)- Peugeot (First online introduction for the new Peugeot 406)- Visa (First webpresence)- Pearl (First webpresence)- 3M (Pan-european sites for multiple Brands, multi-lingual)- ABN AMRO (Second webpresence)and more brands like FBTO, Citroen, Bart Smit, Felix, Shell...I started as a trainee, working with the founder and Creative Director, Glenn Pennock. Thanks to his trust in me I was able to grow and have an enormous freedom, helping as his 'second in command' grow cyberLAB to 45 FTE.cyberlab was the predecessor of EuroRSCG 4D

Fast Translations was my own translation agency. Translating game manuals from English into Dutch, French, German and Spanish. With a network of selected foreign exchange students I worked for the major Computer Game Companies.Clients: Sega (Japan), Nintendo (Japan), US Gold (UK), Electronic Arts (UK).Sega requested in 1992 that we would send the manuals per E-mail. So my first Internet Account was a dial-up account to CompuServe in London in 1992