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Arja Westman is listed as Category Lead at Arla Oy based in Espoo, Uusimaa, Finland. AeroLeads shows a work email signal at valio.fi and a matched LinkedIn profile for Arja Westman.
Arja Westman previously worked as Category Manager Milk, MBB, YFD and Cooking at Arla Oy and Brand and Category Manager Milk, Sour Milk, Cream & Baby Food at Arla Oy. Arja Westman holds Msc, Marketing from Vaasan Yliopisto.
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BACKGROUND:I am business minded marketing and category professional. I have been building Finland’s leading brands in Finnish, Nordic and Global organizations. I have worked in different marketing, category management, trade marketing and sales roles.I am motivated to work in marketing roles with broad responsibility. I get things done, because I am motivated professional committed to result orientation, execution, practicality and straightforwardness. I am co-operative and constructive team player with strategic thinking. I am truly interested in business and my heartbeats for marketing.EXPERIENCE:Strategic marketing planning and implementation. Brand strategy and development. Brand re-launches. Concept development. FMCG. Retail. B2B sales. Food business. Media planning. Advertising. Digital marketing. Trademarketing. Package design. Team leadership. Supervisor. B-to-C and B-to-B marketing. Business planning. Category management. Work in a Nordic and European organizations. Editor in chief for food magazine.Customer marketing. Food and beverages. Data Analysis.#marketing #marketingstrategy #fmcg #retail #business #sales #branding #categorymanagement #packagedesign#strategy #conceptdevelopment #leadership #food #digitalmarketing #media #B2C #B2B #customermarketing#marketingcommunication #planning #advertising #management
Listed skills include Trade Marketing, Fmcg, Marketing, Marketing Management, and 45 others.
A career timeline built from the work history available for this profile.
Sipoo, Uusimaa, Finland
• Responsible for Milk, YFD and Cooking categories• Supervisor for two jr. Brand & Category Manager• Cross-functional team leadership with New Product Development, Supply Chain, Procurement and Sales Management• Product Management
Sipoo, Uusimaa, Finland
• Responsible for Arla and Arla Organic Milk, sour milk and cream• Responsible for Arla Little Baby Organic• Responsible for building Business Cases and yearly Business Planning
Sipoo Area, Finland
• Responsible for Arla Tolkuttomat Juustot and Ingmariini brands• Responsible for Yellow Cheese and BSM categories in Finland• Responsible for building Business Cases and yearly Business Planning
Categories & Marketing, Vantaa Finland
• Marketing management of HK brand• Marketing management of Via brand until 5/2018• Supervisor for three digital marketing professionals working with own digital media channels, SoMe, content creation, SEO, SEM• Retail package design• Team management
Categories & Marketing, Vantaa Finland
• Development and implementation of marketing strategy for Group brands in Finland (e.g. Flodins, Scan, Chosen Farmers)• Cross-border sales and product concept development• Planning and execution of trade marketing activities HKScan Finland brands (e.g. HK, Kariniemen)
Strategy And Marketing, Helsinki Finland
• Marketing management of Valio cream, sour cream, quark and cottage cheese, Viola cream cheese, AURA blue cheese, Valio butter and Oivariini spread• Editor-in-chief of Valio Kotiruokaa food magazine, production team leadership
Customer Marketing, Helsinki Finland
• Supervisor for two category specialists• Development of sales period process and sales materials• B-to-B marketing of juice and berry soup category and leading of sales presentations for retail groups • Company level development and coordination of in-store visibility and promotions
Customer Marketing, Helsinki Finland
• B-to-B marketing of fresh dairy products, juice and berry soups• Development of category selling stories for trade windows and leading of sales presentations for retail groups• Sales support for KAMs and field sales
Customer Marketing, Helsinki Finland
• Optimization and consulting of trade period assortment and space management for retail group chains based on sales development, new product launches, Nielsen Scantrack, store POS data, chain’s target group, customer insight and consumer research• Assortment and planogram store pilots• Products categories: fresh dairy products, chilled juices and cheese
Publicis Dialog, Helsinki Finland
• Development, marketing and organization of category management training courses for key account, sales, assortment and category managers• Maintenance of company website• Assistant in analytical customer relationship management
Marketing, Vantaa Finland
• Responsible for concept manual (strategy, category management, marketing, logistics, Internet services). Brand identity defination for Kespro brand and planning and implementation of marketing researches.
• Documentation of quality system, quality system training for organization, internal auditing and cooperation with certification company.
Activities and Societies: Pohjois-Pohjanmaalainen osakunta PoPo ry. Master of Science (Business Administration), Marketing Major Pro.
Courses such as: Human Resource Mgt, Consumer Analyses and Behavior, Marketing Research, Retailing Mgt, Marketing Communication.
Quick answers generated from the profile data available on this page.
Arja Westman is listed as Category Lead at Arla Oy.
AeroLeads has found 1 work email signal at @valio.fi for Arja Westman.
Arja Westman is based in Espoo, Uusimaa, Finland.
Arja Westman has worked for Arla Oy, Hkscan Finland Oy, Valio, Valio Ltd., and Publicis Groupe.
You can use AeroLeads to view verified contact signals for Arja Westman, including work email, phone, and LinkedIn data when available.
Arja Westman holds Msc, Marketing from Vaasan Yliopisto.
Arja Westman is listed with skills including Trade Marketing, Fmcg, Marketing, Marketing Management, Advertising, Fast Moving Consumer Goods, Brand Management, and Sales.
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