Arja Westman work email
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Arja Westman personal email
BACKGROUND:I am business minded marketing and category professional. I have been building Finland’s leading brands in Finnish, Nordic and Global organizations. I have worked in different marketing, category management, trade marketing and sales roles.I am motivated to work in marketing roles with broad responsibility. I get things done, because I am motivated professional committed to result orientation, execution, practicality and straightforwardness. I am co-operative and constructive team player with strategic thinking. I am truly interested in business and my heartbeats for marketing.EXPERIENCE:Strategic marketing planning and implementation. Brand strategy and development. Brand re-launches. Concept development. FMCG. Retail. B2B sales. Food business. Media planning. Advertising. Digital marketing. Trademarketing. Package design. Team leadership. Supervisor. B-to-C and B-to-B marketing. Business planning. Category management. Work in a Nordic and European organizations. Editor in chief for food magazine.Customer marketing. Food and beverages. Data Analysis.#marketing #marketingstrategy #fmcg #retail #business #sales #branding #categorymanagement #packagedesign#strategy #conceptdevelopment #leadership #food #digitalmarketing #media #B2C #B2B #customermarketing#marketingcommunication #planning #advertising #management
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Category Manager Milk, Mbb, Yfd And CookingArla Oy Feb 2022 - Jan 2024Sipoo, Uusimaa, Finland• Responsible for Milk, YFD and Cooking categories• Supervisor for two jr. Brand & Category Manager• Cross-functional team leadership with New Product Development, Supply Chain, Procurement and Sales Management• Product Management -
Brand And Category Manager Milk, Sour Milk, Cream & Baby FoodArla Oy Aug 2021 - Feb 2022Sipoo, Uusimaa, Finland• Responsible for Arla and Arla Organic Milk, sour milk and cream• Responsible for Arla Little Baby Organic• Responsible for building Business Cases and yearly Business Planning
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Brand And Category Manager Yellow Cheese & BsmArla Oy Jan 2020 - Jul 2021Sipoo Area, Finland• Responsible for Arla Tolkuttomat Juustot and Ingmariini brands• Responsible for Yellow Cheese and BSM categories in Finland• Responsible for building Business Cases and yearly Business Planning
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Marketing Manager | Brand Strategy | Brand Re-LaunchHkscan Finland Oy Jun 2017 - Aug 2019Categories & Marketing, Vantaa Finland• Marketing management of HK brand• Marketing management of Via brand until 5/2018• Supervisor for three digital marketing professionals working with own digital media channels, SoMe, content creation, SEO, SEM• Retail package design• Team management
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Brand Manager | Marketing Strategy | Brand Development | Trade MarketingHkscan Finland Oy May 2015 - May 2017Categories & Marketing, Vantaa Finland• Development and implementation of marketing strategy for Group brands in Finland (e.g. Flodins, Scan, Chosen Farmers)• Cross-border sales and product concept development• Planning and execution of trade marketing activities HKScan Finland brands (e.g. HK, Kariniemen)
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Marketing Manager | B2C Marketing | Editor In ChiefValio Oct 2013 - Mar 2015Strategy And Marketing, Helsinki Finland• Marketing management of Valio cream, sour cream, quark and cottage cheese, Viola cream cheese, AURA blue cheese, Valio butter and Oivariini spread• Editor-in-chief of Valio Kotiruokaa food magazine, production team leadership -
Team Leader, Trade Marketing And Category Specialists | B2B Sales | B2B Marketing |Valio Ltd. Jun 2012 - Sep 2013Customer Marketing, Helsinki Finland• Supervisor for two category specialists• Development of sales period process and sales materials• B-to-B marketing of juice and berry soup category and leading of sales presentations for retail groups • Company level development and coordination of in-store visibility and promotions
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Category Manager/Specialist | Portfolio Planning | B2B Marketing And SalesValio Ltd. Jun 2009 - May 2012Customer Marketing, Helsinki Finland• B-to-B marketing of fresh dairy products, juice and berry soups• Development of category selling stories for trade windows and leading of sales presentations for retail groups• Sales support for KAMs and field sales
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Category Specialist | Category Data Insights | Category Space Management | Assortment PlanningValio Ltd. Dec 2003 - May 2009Customer Marketing, Helsinki Finland• Optimization and consulting of trade period assortment and space management for retail group chains based on sales development, new product launches, Nielsen Scantrack, store POS data, chain’s target group, customer insight and consumer research• Assortment and planogram store pilots• Products categories: fresh dairy products, chilled juices and cheese
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Project Assistant | Category Management | Marketing | Sales | TrainingPublicis Groupe Sep 2001 - Oct 2003Publicis Dialog, Helsinki Finland• Development, marketing and organization of category management training courses for key account, sales, assortment and category managers• Maintenance of company website• Assistant in analytical customer relationship management -
Marketing Assistant | Concept Manual | Brand IdentityKespro Oy Mar 2001 - Aug 2001Marketing, Vantaa Finland• Responsible for concept manual (strategy, category management, marketing, logistics, Internet services). Brand identity defination for Kespro brand and planning and implementation of marketing researches. -
Responsible For Quality Project | Iso 9002Kespro Oy Feb 2000 - Feb 2001• Documentation of quality system, quality system training for organization, internal auditing and cooperation with certification company.
Arja Westman Skills
Arja Westman Education Details
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Marketing -
Oulunsalo High SchoolHigh School
Frequently Asked Questions about Arja Westman
What is Arja Westman's role at the current company?
Arja Westman's current role is Category Lead at Arla Oy.
What is Arja Westman's email address?
Arja Westman's email address is ar****@****alio.fi
What schools did Arja Westman attend?
Arja Westman attended Vaasan Yliopisto, Louisiana State University And Agricultural And Mechanical College, Oulunsalo High School.
What skills is Arja Westman known for?
Arja Westman has skills like Trade Marketing, Fmcg, Marketing, Marketing Management, Advertising, Fast Moving Consumer Goods, Brand Management, Sales, B2b, Category Management, Food Industry, Brand Development.
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