Arjen De Graaf, Mba Email & Phone Number

Utrecht Area, Netherlands

The Nederlandse Ski Vereniging has over 70K members, but reaches 5.5-6M through its digital channels focused on recreational winter sports. We're both the national federation and the biggest publisher in the niche of winter sports. As the Commercial Director for the Nederlandse Ski Vereniging, I lead strategic initiatives to drive growth and enhance the organization's market presence. My team works with the three V's (Vertrouwen, Vrijheid, Verantwoordelijkheid): Trust, Freedom and Responsibility. My responsibilities include:*Marketing Management: Overseeing all marketing activities to promote skiing and related sports.*Digital Strategy: Developing and implementing digital marketing strategies to boost online engagement.*Press Relations: Serving as the press officer, handling over 50 national media interviews annually.*Website Development: Leading the development team to continuously improve our website’s functionality and user experience.*Sustainability Initiatives: Spearheading the sustainable transition of the ski federation, ensuring environmentally responsible practices.*Partnerships: Managing and cultivating strategic partnerships to enhance the organization's reach and resources.*Sales: Driving sales initiatives to increase revenue and support organizational growth.*Affiliation: Overseeing membership and affiliation programs to strengthen community engagement and loyalty.

wePowder was founded in 2008 and grew into one of the leading freeride and snow forecast websites in Europe, focussing on off-piste skiing and snowboarding. The platform is available in four languages (English, German, French and Dutch) and with over one million visitors per season it's one of the most trusted ski/snowboard websites. wePowder is working with a lot of major outdoor brands, such as Salomon and The North Face. We've introduced many great services that fulfill the needs of passionate skiers and snowboarders, such as Salomon PowderQuest and Mountain Academy, an online learning environment to make people more aware of the risks of riding in the backcountry. To fuel our awesome online community in the real world we organize events such as the Freeride Film Festival (2000+ visitors) and trips to the Alps.wePowder was acquired by the Dutch Ski Federation in 2018.

Rotterdam Area, Netherlands

Developing new strategic marketing, sales and content propositions for Wintersporters.nl. This is the biggest winter sports website in The Netherlands, with 1M+ visitors per month during the winter season.Milq Media was acquired by the Dutch Ski Federation in 2018.

Den Haag

I've been working on various projects in leisure, IT, event and FMCG. As a strategist I was responsible for both the short term and long term communication of companies, depending on the scale of the project. We've created new websites, Facebook promotions, business plans, BTL and ATL communication, usability improvements for large organisations such as Strypes, Den Haag Marketing, Gilde and many more.

VerseSneeuw was one of the leading wintersports platforms in The Netherlands, with web and mobile services and a glossy magazine focussing on skiers and boarders. It merged into Wintersporters.nl in 2013.

E-Commerce development at the leading wintersports retailer in The Netherlands.

Responsible for the marketing and communication at sport- and event center De Uithof in The Hague (800K+ visitors per year). Managing the team working on on- and offline communication, product development and launches, partnerships, PR, business intelligence. We've started from scratch (the company came out of bankruptcy) and built a solid organization.

Executive Mba, Courses: 8.2 (Gpa 4.0). Thesis: 8.5

Two-year program at Nyenrode Business University. From Corporate Finance to Strategic Leadership and from Sustainable Business.

Drs/Msc., Leisure Sciences

Bachelor focused on marketing, strategy, psychology, philosophy, business economics. Master focused on the feeld of leisure.

Msc, Leisure Sciences

Boardroom Dynamics

Module 'Boardroom Dynamics in Paris' with focus on blockchain, AI and innovation in the boardroom.

Executive Mba - Exchange

Executive Mba - Exchange, Custom Program On Innovation, Technology And Entrepreneurship

Executive Mba - Exchange

Gymnasium