Competitor Research, User Research, Product Ideation and Conceptualization, Go to Market Strategy, Early User Acquisition, Brand Partnerships

Expanded Country Delight's product line in Diary and non-Dairy categories. - Successfully launched exciting new products in categories - Ghee, Breads, Eggs. - Drove the entire initiative for the launch of Fruits & Vegetables category. Led consumer research, competitor research, product conceptualization, product sampling, vendor negotiations and all other activities up to the launch date.- Raised the revenue share of non-milk categories from 7% to 40% in 18 months. Categories launched by me are doing a run rate in excess of INR 200 cr per annum, and growing rapidly.

- Manufactured high quality biomass briquettes and pellets used in industrial boilers and commercial stoves in North India. These briquettes and pellets are made of agricultural waste like mustard husk and sawdust, and serve to replace polluting sources of energy like coal, pet-coke and wood.- Designed and manufactured commercial stoves for caterers, canteen owners and sweet shop owners that use biomass briquettes and pellets, instead of wood and charcoal, as fuel.- Saved over 15,000 tons of agro-waste from being burnt on farms along the Delhi-Jaipur highway, by converting it into a non-polluting industry grade fuel.- Successfully drove many industries in the pharmaceutical sector, food & beverages, textile, plywood, etc. to shift from conventional fuels to biomass briquettes. Contributed to reducing their carbon emissions.

One of the world’s leading brands of Razors and Blades, Toiletries and other personal care products.- End to end P&L responsibility for Sri Lanka & Maldives business worth INR 100 crore- Drove distribution in wholesale, retail and modern trade channels- Designed and executed marketing campaigns - BTL (heavy placement drives, display drives, trade schemes, consumer promotions) and ATL (Radio Advertizing)- Recruited and trained 31 sales representatives- Launched new product lines - Deodorants, Oral Care and Battery- Conducted market research, demand forecasting, planning and budgeting, sku pricing and other activities for business development- Responsible for key accounts in Modern Trade and Pharmacies

Specialized in Finance and MarketingConsulted Magicrete AAC Ltd on increasing market penetration in Gujarat and grow 10x in 5 yearsCoordinator, Confluence, 2011 - Asia's biggest Business SummitCoordinator, Insight 2011 - IIMA's oldest Marketing FestMember of Music Club

Investment Banking Division, TMT (Technology, Media & Telecom) Portfolio

I worked with the DLP (Data Loss Prevention) team at Symantec Corporation, India. We develop products that prevent the loss or theft of sensitive data from computer systems and help companies demonstrate Regulatory Compliance.

CSA is a representative body for all the Computer Science students at BITS Pilani. CSA organises numerous activities, events, competitions as well as learning programs for students, especially during the technical festival APOGEE.

Organizing committee, CONQUEST 2008 - International B-Plan competition,Organizing committee, EPSILON 2008, B-Plan workshops