Arjun Kapur Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

FastTrack promotion to Senior Manager. Responsible for Domestic Hotels Category for Mid & Premium Hotels (80%GMV share) and Advertising Revenue from Sponsored Listing & Display Ads.

Gurugram, Haryana, India

Leading growth charters for Domestic Hotels, new product offerings: Group Booking, Ad-Tech, B2B Travel Agent portfolios. • Responsible for Strategy & Operations, New Product Design, Launch & Scale up• Launched new demand funnel on MakeMyTrip App for Group Bookers, optimized conversions over two quarters• The Group Booking product helped generate incremental 4 digit Room Nights daily for MakeMyTrip • Improved Advertising platform leading to 3x jump in daily revenue run-rate YoY, while maintaining healthy ROAS, & fill-rate• Ideated & implemented differential pricing model, leading to CPC configuration at Hyper-Location / Hotel level from earlier city-level pricing• Reworked CPM based advertising solution to CPD (Cost Per Day) on City Pages on MakeMyTrip; 1cr incremental revenue / quarter.

Bangalore Urban, Karnataka, India

• Pan India business management for Facewashes & Deodorants categories, liaising with top 15 FMCG brands to achieve business goals• Drive assortment planning, pricing/promotions etc. to achieve top/bottom-line targets via 29 Walmart Stores & the Ecommerce channel

Bengaluru, Karnataka, India

• Brand Manager for Motorola, MarQ, Sansui TVs at Flipkart; • Managed entire value chain: Portfolio planning, New Product Development, Sourcing, Launch & Scale up• Achieved 3X growth in Top-line capturing 8% Category Share (from 0.5% in 2019); Improved profitability by 200 bps• Effectively targeted consumer cohorts to launch Industry disruptive 8 TV models– India’s 1st Android 10 Gaming TV Range • Led & executed digital marketing campaigns for creating awareness & consideration for Motorola TVs which involved determining campaign and PR strategy, budget split, defining the channel mix and maximizing on-platform visibility• Led ecosystem partnerships with MediaTek, Dolby, OTT Players; launched co-marketing campaigns and closed monetization deals

Bengaluru Area, India

• Launched the World's 1st range of Motorola Televisions in India #RevolutionaryNotOrdinary, currently operating at 50%+ QoQ GMV growth; • Motorola is now one of the Top 5 brands in the Premium/Mid-Premium TV segment in the online channel • Re-launched India's favorite, most trusted brand - Sansui, in the Televisions space to gather high double digit sale share within 6 months• Hold end-to-end P&L responsibility extending to brand growth and sustenance, sourcing strategy, brand marketing - on & off platform, quality assessment, pricing strategy and after-sales service• Developed & executed strategies to reduce drop-offs in sales funnel through insights from data analysis & primary consumer research • Initiated Brand Health Track for Licensed brands that resulted in ~15% better conversion than category average• Ensured 100% on-time project networks- from ideation to launch, coordinating with 20+ cross-functional teams and stakeholders

Bengaluru Area, India

• In-depth exposure to e-commerce domain with stints across Business Development, Category Marketing for Grocery Business at Flipkart and Central Strategy• Led Seasonal Selection charter for Fk, program managing it across multiple stakeholders• Managed 20+ member team Pan India, leading to inflow of 1.07 Lakh product listings within 3 months, resulting in 70% Y-o-Y increment in revenue to INR 3.8cr GMV• Revived Service Provider Network (SPN) for Flipkart; On-boarded 92 partners within 2 months across 27 cities in India • Identified new channels for customer acquisition for Grocery business at Flipkart• Closed strategic Brand Alliances with Coca-Cola, FoodPanda, Ola Cabs, Salon Chains etc. to acquire new customers. Launched innovative marketing campaigns via Telecom Operators & Logistics arm of Flipkart with CAC < Rs. 400, Conv @ 3.5-4%. • Formulated retention strategy for Grocery customers

• Conceptualized Business Health Monitoring product for Kindle Accounting team to track stuck transactions• Effectively managed stakeholders across levels to chart product vision, use-cases and user-experience (UX) • Designed a comprehensive product in-line with vision of 20% reduction m-o-m in count of stuck entities

Hyderabad Area, India

Solution Advisor at Deloitte Advisory, Forensics and Investigations service line. Responsible for end to end delivery of consumer facing products for financial domain

Hyderabad Area, India

Analytic and Forensic Technology Associate at Deloitte FAS.> Designed, developed and made live tech products centered on regulatory obligations of large financial entities in US making them more compliant.> Part of delivery team focusing on introducing automation in core business processes via technology for clients in Real Estate, Audit and Insurance domain

Worked on creating scalable, robust and highly customized modules for the company's e-commerce platform on Drupal

Google scholarship recipient. Worked for Drupal Open Source Community; project one of only 13 shortlisted worldwide by Google

Received Best Project Award at the Internship from ~20 teams selected across best Engineering Schools in India

Master Of Business Administration (Mba)

International Immersion, Advanced Courses In Management

Bachelor Of Technology (B.Tech.), Computer Science