Deputy Manager, Performance Marketing
Current- Leading Performance Marketing team- Taking care overall performance marketing activities for the brands: eCourier,Carnival Internet (Bangladesh, UK), YesHello (Malaysia), Sohoj (Malaysia), Audra (UK, Malaysia, Singapore), Carnival Care, Carnival Assure, Ghoori Learning, The Eastern Pickle- Identifying latest business model for FinTech, Logistics, ISP, HealthTech, FMCG and applying personalized branding + media buying technique to bring optimal ROAS - Planning, Budgeting and… Show more - Leading Performance Marketing team- Taking care overall performance marketing activities for the brands: eCourier,Carnival Internet (Bangladesh, UK), YesHello (Malaysia), Sohoj (Malaysia), Audra (UK, Malaysia, Singapore), Carnival Care, Carnival Assure, Ghoori Learning, The Eastern Pickle- Identifying latest business model for FinTech, Logistics, ISP, HealthTech, FMCG and applying personalized branding + media buying technique to bring optimal ROAS - Planning, Budgeting and developing integrated digital media strategies- Leading & executing entire media buying activities (Facebook, TikTok, Google, Linkedin, DSPs)- Creating funnels for B2B clients with quality lead generation & Linkedin Automation- Collecting and analyzing data to determine appropriate media channels- Creating media plans to achieve campaign objectives within the allocated budget- Coordinating the implementation of digital media plans- Liaising with media owners and/or vendors to draft and review proposals- Negotiating and purchasing digital advertising spaces through self-serving platformsor media vendors- Ensuring all media campaigns are executed in a timely manner and ROI focused- Analyzing campaign metrics, preparing performanceAchievements:- 24% (avg) rev growth in 6 month thru digital marketing- Introduced influencer marketing strategy and that gving us +ve ROI on top of brand value- Achieved 100K+ follower milestone on Facebook page for Carnival Internet and eCourier, leading to a 120% increased organic traffic- Ghoori Learning achieved 57% rev growth in 3 months- Eastern Pickle grabbed 25% of market share in 3 month being a new brand- Carnival Internet got 7% more B2B connection vs last year- Introduced automated lead generation process for Audra thru Linkedin Automation- Carnival Care’s successful appointment rate increased 17% to 52%- Started International Parcel campaign for eCourier with partnership of Aramex Show less