- Leading the Monetisation Charter for the Bajaj Finserv App and Web digital platform.- Responsible for the Centre of Excellence (COE), Business Development, and Brand Success Management strategies for Bajaj Finserv Ads.- Successfully delivered Ad Server integration, managing the process from stringent RFP and negotiations to POC and final delivery on the asset.- Partnership and Alliances with Top Media Houses and Brands for Strategic deals and Advertisements on Digital Platforms.- Responsible for over ₹10 crore in revenue from ads within the first 8 months of going live.- Heading Business Development and COE for App-in-App and strategic integrations on the Bajaj Finserv Digital Platform.- Responsible for enabling third-party services on the asset to increase engagement.- Managing a portfolio of over 200 App-in-App brands and delivering 6 native integrations on the asset, including travel, utility, and entertainment categories.

- Headed Business Development and Performance Marketing for the App-in-App initiatives.- Managed the Centre of Excellence (COE) and delivered strategic brand integrations on the Bajaj Finserv App.- Led Performance Marketing for group companies, achieving exceptional results through the App.- Managed a portfolio comprising 130+ third-party brands and 3 group companies, achieving a GMV of ₹20 crore in insurance, ₹15 crore in App-in-App brands, and the opening of 50,000 Dmat accounts via the Bajaj Finserv App.

- Led the project to implement the App-in-App model on the Bajaj Finserv App.- Spearheaded product management from conceptualization and wireframing to visual design creation and final product delivery.- Led business development and onboarded 35 brands to the portfolio in the first year.- Managed performance marketing for all App-in-App brands, driving conversions on the brands' pages.

Managing Government Business for key products like BBPS, NACH, Payment Gateway, EBPP and other payment products.

• To Manage Utility billers including Electricity Discoms, Water boards, other govt. entities, Semi Govt. or Private entities. • To manage End-to-End Sales and Business development process for utility billers.• Key member of Freecharge Sales team managing the bids for product line focusing majorly on Payment Solutions.• Understand and manage Merchant requirements like direct requests/ RFI/ RFPs/ RFQs - Closed deals with leading Indian Electricity/ Water billers.• T o resolving all the queries related to technical and Non-technical and resolving the same within TAT and generating GMV.• To provide them payment solution on Freecharge.in/ App and Freecharge Wallet services on their website.• Prospecting a client to commercial negotiation and taking them on boarded on Freecharge platform.• To ensure compliances are taken care for and to meet the deadlines for making a merchant live on both the platforms.• To get Merchant live on website and ensure transactions are commencing.• To do post-sales support on issues that merchants face for technical, settlements etc.• To ensure monthly, quarterly and yearly Sales, Revenue and GMV targets, set by top management are achieved• To ensure report MIS are going on time and Monthly & Quarterly reconciliation are taken care.

• To provide Account management/ Ops Management for Utility merchants PAN India.• To resolving all the queries related to technical and Non-technical and resolving the same within TAT and generating GMV.• Planning, designing and executing the Marketing and promotional plan for leading Utility Players• Interacting with all utility merchant (Electricity boards/ Aggregators) UP and Uttrakhand Area of India and converting the leads.• To provide them the payment solution on Paytm.com and payment gateway and Wallet services on their portal/ app.• To ensure compliances are taken care for and to meet the deadlines for making a merchant live on both the platforms.• To assist merchant with support on technical integration and initial testing.• To get Merchant live on website and ensure transactions are commencing.• To do post-sales support on issues that merchants face for technical, settlements etc.• To ensure monthly, quarterly and yearly Sales, Revenue and GMV targets, set by top management are achieved• To provide with the best customer service to leads and assist them at all levels of understanding• To create, maintain and report MIS on regular basis

PayU India a leading payment gateway provider by Naspers Group, a $40 bn company.Managing large accounts - acquisition to retention and growth.• To Manage and convert all reseller leads originating from calls, website enquiries, mails and directly from reseller. • To Contact interested customers, understanding their line of business and recommending suitable options for payment gateway enablement. • To ensure compliances are taken care for website and documentation with in TAT • To take all necessary internal approvals for enabling payment gateway • To assist merchant with support on technical integration and initial testing • To co ordinate with operations and risk for documentation and website approvals • To get Merchant live on website and ensure transactions are commencing • To do post sales support on issues that merchants face for technical, settlements etc. • To ensure monthly, quarterly and yearly Sales, Revenue and GMV targets, set by top management are achieved • To provide with the best customer service to leads and assist them at all levels of understanding • To update internal lead tracking systems regularly • To create, maintain and report MIS on regular basis