Led the Brand Marketing and Trade Marketing functions and teams for India, as well as the On-Trade Vertical in New Delhi and Haryana.Portfolio of brands includes Terai Gin, Doaab India Craft Whisky, Oakton Whisky, Brothers & Co. Whisky, Snoski Vodka, Mountain Oak Whisky, Governors Reserve Whisky, GR8 Times Whisky & Vodka and several others.

Led a wide portfolio of Super Premium and Luxury Brands including Single Malt Scotch Whiskies (Bowmore, The Ardmore & Laphroaig), Japanese spirits under The House of Suntory (Yamazaki, Hibiki, Toki and Roku) and Sipsmith London Dry Gin.

Responsible to deliver sales revenue targets for the PGP business in the selected market zone as per company policies. Principal Responsibilities:1.Achieve Sales revenue targets for Packaged Gas Products in the assigned market zone. Directly responsible for delivering sales revenue in adherence to company policies, terms & conditions.2.Business Development: Responsible for business development through application based value added selling.3.Sales Management: Directly responsible for managing team of sales representatives & welding specialist through coaching, territory management, call plans, account plans4.Local lead for new Product Strategy Implementation: Responsible for implementing product strategies in the market.5.Competitor Monitoring - Understand & provide feedback on local competitor activities6.Sales Capability Development - Develop employee capability (Sales representatives, sales coordinator, welding specialist) required to deliver sales target.

Brand Manager - Black Dog Scotch WhiskyMy role involved conceptualization and execution of brand initiatives to drive Black Dog Scotch Whisky’s position as a major player in the Luxury Brands category Key Responsibilities:•Owning and driving new product developments, product/SKU launches, digital marketing initiatives and brand event roll outs•Market Intelligence and strategic insights on brand/segment activities•Working with product & packaging designers, creative & event agencies to drive results

Territory Sales Executive Stint - LucknowArea Sales Executive Stint - Hyderabad Area Sales Manager Stint - Warangal Central Marketing Stint - BangaloreTrade Marketing Stint - Delhi

Interned in the Global Generics Portfolio Management Department