As a key team leader in the Northern region, I oversee PR and communication efforts, providing strategic counsel to clients in the Automotive, Technology, and Corporate sectors. Additionally, I actively contribute to business development initiatives, driving growth and innovation for the company. I also supervise, coach, and guide team members in their day-to-day tasks, ensuring high-quality execution and professional development.

*Managing the corporate and consumer mandate for Royal Enfield focussing on reputation management and ensuring constant brand/product recall among stakeholders*Regular engagement with the media for consistent brand/product communication*Strategic planning and recommendations for Royal Enfield client based on their short, mid & long term business objectives*Responsible for sharing industry intelligence & insights to the client(s) on regular basis*Responsibilities include overseeing weekly and monthly reports, strategic recommendations, media plans, briefing sheets, and staffing C-Suite interactions*Proactive in ensuring client’s participation in the relevant media opportunities, industry events and seminars*Organize events, functions and press conferences (virtual and on-ground)*Supervise, coach and guide team members during day-to-day execution of work*Regular involvement in New Business Development pitches*Ensure quality of work and meet deadlines while working with teams across core offices (Delhi, Mumbai, Pune, Bangalore, Hyderabad, Kolkata, Chennai) and reach markets as per requirementSome of the key projects executed: 1. Royal Enfield Continental GT Cup, 20212. National launch of the limited edition 120th Anniversary 650 Twins, 20213. National launch of the all new Royal Enfield Scram 411, 20224. National launch of the Royal Enfield Meteor (New Colourways), 20225. Global launch of the Royal Enfield Hunter 350 in Bangkok, Thailand, 20226. Royal Enfield Rider Mania 2022 (Motoverse)7. Global launch of the Royal Enfield Super Meteor 650 in Rajasthan, 20238. National launch of the new 650 Twins- Interceptor 650 and Continental GT 650, 2023

* Project Manager for the Nissan Edelman India account, responsible for overseeing budget allocations accross PR activities undertaken in the region* Managed the Corporate and Consumer mandate for Nissan Motor India Private Limited for reputation management * Frequent engagement with the media for consistent brand and product communication* Strategic planning and recommendations for client's short, mid and long term business objectives* Planning and executing successful product launches and sustenance* Proactively ensuring client's participation in relevant media opportunities, industry events and seminars* Crisis communication and management * Creating a monthly toolkit to inform Nissan management on the earned media campaigns and activities, content for social media channels and Internal communications* Organize events, press conferences (Virtual and on-ground)* Regular involvement in new business development pitches * Supervise and guide team members during day-to-day operations * Ensure quality of work and meeting deadlines while being the single point of contact for client's requirement for the work done in - Delhi, Mumbai, Pune, Ahmedabad, Bangalore, Chennai, Hyderabad, Kolkata and additional regional markets for press engagementsSome of the key projects executed during my stint here were: 1. National Launch of the all new Nissan Magnite 2. Facilitated a plant visit at the RNAIPL (Renault Nissan Alliance India Private Limited) facility in Chennai with a media junket of 50 plus publications for showcasing the Nissan Magnite production line3. Nissan LEAF Launch in Nepal4. Nissan Magnite launch in Nepal

*Managing corporate and consumer mandates for my clients in order to develop content, manage crisis- communication, media outreach, budgeting, long term, mid term and short term planning for earned media approach. *My role also involved strategic planning for successful product launches and sustenance, extensive research work and stakeholder mapping, identification of potential scenarios, charting out approaches for the brands in different situations. *Have regularly participated in new business development pitches and supervised and guided team members on the brands I have worked on.*My clients in PR Pundit were: 1. Lamborghini2. Harley-Davidson3. MSI Gaming 4. adidas- Football division5. KARAM Industries

I was transferred to the sister concern company called PPR South Asia, a part of the WPP Group. Here, I was leading the Triumph Motorcycles India account for over 2 years where I’ve learnt the fine art of communications especially when it comes to the middle segment of motorcycles and the higher end as well. This role has allowed me to play diverse roles which are beyond the defined scope and it has enabled me to gain holistic knowledge of not just this category, but of the market.The brands that I have worked with at PPR South Asia were: 1. Triumph Motorcycles India2. Maruti Suzuki Corporate and CSR3. Alstom India - Transport4. Emirates5. COMIO Smartphones6. CASIO Watches7. HDFC Bank Pvt Ltd 8. Jaquar GroupOn 15th Jan 2019, Genesis Burson-Marsteller in India announced its formal rebranding as Genesis BCW. The rebranding follows the February 2018 merger of Burson-Marsteller and Cohn & Wolfe to form BCW (Burson Cohn & Wolfe), one of the world’s largest, full-service, global communications agencies.

My Roles and Responsibilities included: · Developing activity plans· Executing the various outreach programmes and generating activity reports· Executing network activities and generating activity reports· Developing new opportunities that are relevant to the client’s programme· Developing professional contact with beat journalists and influencers· Drafting press communication· Media outreach for stories one-on-one interactions and conferences.· Media pitches for on-going features, profiles, interviews, etc.· Managing the news you can use – daily, weekly, monthly as per client need. (NBDs) New Business Development pitchClients were: 1. Medtronic India2. Apollo Hospitals 3. Art of Living's World Cultural Festival 20164. Eli Lilly- Elanco5. Public Health Foundation of India

Joined Genesis Burson Marsteller's flagship ALP (Associate Learning Programme). A year long intensive training programme in the PR and Digital domain. This training module is vestibule in nature as it involves class room theory sessions followed by actually going on the job and implementing your skills.Clients worked on during the training period were: 1. CK Birla Group2. IndiGo Airlines3. YU Televentures- a part of Micromax4. Flipkart 5. CII

I interned for approximately two months as part of my PGDM program, gaining valuable insights into the insurance industry. I was a member of a market research team tasked with analysing the investment offerings of other financial firms for their clients. I managed client data and provided investment advice. Additionally, I prepared a live project report on the subject of "The Growth of the Insurance Sector with the Entry of Foreign Players." At the conclusion of my internship, I achieved Gold Club membership at Aviva.