- Spearheaded digital transformation initiatives for Malayala Manorama, India's third-largest circulating newspaper, resulting in the successful implementation of AI workflows into their press and online media departments.- Led the product design for Hubble Things (now Cavli Hubble), which received the IP Bridge Innovation in Tech award and third place at the 2019 Asian Entrepreneurship Awards, for Cavli Wireless.- Conceptualized and designed, and developed LINK, a digital transformation application, for Popular Group, one of India's largest automobile dealership groups.- Conceptualized, designed, and developed FlowerApp, a sales navigator tool on iOS and Android, and a complementing web-based CRM that significantly increased sales productivity for Flower Orthopedics Inc.- Designed SEL CONNECT, a highly innovative student performance management mobile application for CARSEL Foundation, a not-for-profit foundation dedicated to providing Social Emotional Learning to underprivileged children, resulting in a significant improvement in student performance and well-being.

Played a pivotal role in shaping the strategic direction and execution of various solutions within the company’s product portfolio. My primary focus was on PureInspect, Astatinn's flagship Code Review as a Service offering, and Streamline, our Development as a Service platform. My responsibilities included defining product vision, gathering and prioritizing customer requirements, and working closely with cross-functional teams to deliver world-class products.- Developed and managed the product roadmap, ensuring alignment with business objectives and market demands.- Conducted market research and competitive analysis to identify new opportunities and enhance existing products.- Collaborated with engineering, marketing, and sales teams to define product requirements and ensure successful delivery.- Managed the product lifecycle from ideation to launch, including feature definition, user stories, and prioritization.- Engaged with customers and stakeholders to gather feedback, validate product concepts, and iterate on features.- Created detailed specifications and user stories, and worked with the development team to clarify requirements.- Coordinated beta testing and product launches, including internal training and external communication plans.- Monitored product performance and user feedback to drive continuous improvements and feature enhancements.

Transformed Crossover for Work's user experience by spearheading a major redesign effort, implementing a new design system and streamlining legacy workflows in alignment with modern UX guidelines and best practices and successfully delivered on the VP of Technical Product Management's vision for Crossover Prime, a new B2B offering.- Led the development of a new design system for the engineering team, also migrating several legacy systems and applications to Trilogy's new design system, resulting in improved consistency and efficiency across the company's technology stack.- Ensured design quality across the organization by performing audits of other designers' work and adhering to a bespoke QC playbook, contributing to an increase in ticket acceptance rates and reduced delivery time to less than 24 hours with the Design Factory Playbook.- Collaborated with the SVP of Software Engineering to enhance and maintain the QC playbook, resulting in a more effective and efficient process for ensuring design quality and consistency.

- Reported to the CEO and VP - Product.- Responsible for creating, implementing and auditing UX guidelines and best practices for the mobile and web development teams across the organization.- Tasked with leading and moderating the brainstorming sessions between the product owner and development team.- Led the design sprints for the product development team.- Took concepts and produced design mockups and prototypes to strengthen designs, enhance user experiences and improve application interactions.- Performed manual testing and heuristic evaluations on UX design elements and complete UX design systems.- Monitored emerging UX design trends, principles and practices for useful techniques and developments suitable for integration into future projects.

- Collected, defined and translated product requirements into project scope and roadmap.- Resolved usability issues with improved task flows and user flows through documented user testing and iterative design.- Performed manual testing and heuristic evaluations on UX design elements and complete UX design systems.- Monitored emerging UX design trends, principles and practices for useful techniques and developments suitable for integration into future projects.

- Reported to Chief Executive Officer and Chief Operating Officer.- Identified opportunities to up-sell Portfolio Management Services (PMS) and collected feedback from sample target audience and communicated customer needs to management.- Retained updated knowledge of market competition and related offerings to generate favour for PMS offering.- Resolved problems with high-profile customers to maintain relationships and maintain customer base during equity market crash.- Held weekly meetings with management to identify techniques to overcome sales obstacles.- Prepared sales presentations for clients showing success and credibility of PMS offering.- Initiated and managed new inbound and outbound online sales strategies and offline marketing campaigns, including referrals from existing client base, and print and display advertising media strategy.

- Monitored emerging UX design trends, principles and practices for useful techniques and developments suitable for integration into future projects.