Responsibilities . New client acquisition for the existing portfolio of appliances manufactured by the company . Increase sales with existing clients by offering new product lines for OEM manufacturing . Incharge of revenue generation for North India market

. Handled the retail marketing business at Channelplay . Responsible for generating business of 2 crore per quarter . Headed two separate progr teams responsible for large and small scale projects . Worked on retail marketing efforts of Airtel payment bank, Paytm, Carlsberg, Shell, Arvind Mills and other MNCs

. Strategize Brand Positioning for Micromax LED TV, Air-conditioners and Washing Machine across 3 brands (Micromax, Canvas and YU). Spearheaded the launch of a new brand of televisions – YU LED TV in October 2018 on Amazon. BTL/Retail activation Pan India for Micromax Mobiles. Recently covered 5500 stores Pan India for the N series mobile phones launch in Jan 2019. Planning and Execution of Media Campaigns for Pan India . Digital Marketing on Flipkart & Amazon . Planning and Managing of overall marketing budget . Planning and Implementation of all promotional activities at Pan India level

. Worked on TV, Print and Digital campaigns for multiple product lines. Developed brand plans and strategies on how to effectively target the marketing efforts to the right audience base. Handle a team of marketing executives across 33 branch offices. Handle marketing budget of Rs 100 Crore. Headed the retail marketing efforts across India for all product categories