Arjun Handa Email & Phone Number

Bengaluru, Karnataka, India

Marketing• Work with the CEO to identify key thrusts, plan & execute a strategic marketing plan and promotional activities for key markets.• Create integrated brand communication to increase brand awareness in international B2B markets• Plan, strategize, and execute marketing campaigns, media planning activities to establish and maintain brand presence in the market• Develop content and creatives for sales collateral and tools to support business development efforts• Developing the marketing strategy in line with company objective of becoming the most visible OEM in horological sector.• Creation and publication of all marketing material in line with international media.• Improve the visibility of the company at international expo’s in Swiss, generating new enquiries and converting large accountsBusiness Development & Key Account Management• Key Account Manager for major Swiss and Hong Kong Brands like LV, Tag Heuer, Swatch, Gucci, Oris etc, contributing to 50% of turnover.• Maintain a healthy pipeline of orders and new developments to meet budget• Ensured a growth of 10% in volume (industry degrowth of -13%) via various sales strategies.• Led acquisition of large accounts, entering new markets, with a potential revenue increase of 10% in FY 23.• New product line development, with a business potential of INR 20 Cr in next 3 years, a projected increase of 25% in the revenue by FY 23.• Responsible for Budget preparation, quarterly review meeting and board meetings• Analyze trends, data, pricing strategies, and other information that can potentially improve marketing and sales performance• Extensive market research to scout brands for business expansion.• Analyze and create plans for engaging the target market• Competition analysis and benchmarking to create strategies for market share enhancement.• To head the CRM team for export market

Mumbai, Maharashtra, India

Account Management• Own P&L for portfolio managed• Track and improve key metrics like revenue, share of wallet growth• Drive customized solves for supply chain partners by working closely with Planning/Design teams• Engage at high level with partners on business growth with periodic reviewsNew partnerships• Scope the market, engage and build strong pipeline• Work on the pricing, negotiate and close deals with potential partnersNew product development• Work closely with product and design teams in understanding supply chain capabilities in B2B, Design, Cost implications etc.

Mumbai, Maharashtra, India

• Achieve direct B2B sales and with higher variable contribution product wise and category wise ensuring profitability (increased revenue from $9.5 Million to $13 Million)• Manage and strengthen relationships with distributors to improve coverage of small and medium size accounts• Identifying potential markets and penetrating through customized market plans; increased market share from 10% to 25% in 2 years• To be actively involved in the product’s life cycle.• Working closely with manufacturing and projects teams to ensure timely deliveries (Additional customer acquisition of 5 new accounts giving business worth $3 Million)• Tracking and analyzing of BU Enquiry pipeline.• Effective and strategic sharing of web enquires and shared enquires to channel partners.• Closely working with channel partners and updating of Lead tracker.• Close monitoring and follow up on Channel partner enquiry• Understanding customer requirement and market conditions to provide comprehensive packaged solutions.• Identify and target potential customers. Generation of leads by cold calling, working hand in hand with channel partners, consultants, and other opinion leaders.• Maintain and nurture relationships with existing accounts to keep a track of their business plans• Working closely with Key customers ensuring regular steady business and loyal customer base.

Mumbai, Maharashtra

• Generating new market avenues and insights for JOTUN• Develop a Business Development model for JOTUN in marine sector• Understanding the administrative hierarchy in the ports and harbor sector• Interacting with the Owners and the Consultants associated with various ports• Analyze responses, identifying areas for sales generation and accelerationDeveloped a prospective future market in Marine Non-Corrosive coatings for machines, equipment, jetties, and ship hulls of over USD 20 million.

Hyderabad Area, India

• Develop trust relationships with the client to ensure they do not turn to competitors• Acquire a thorough understanding of key customer needs and requirements• Expand the relationships with existing customers by continuously proposing solutions that meet their objectives• Ensure the correct products and services are delivered to customers in a timely manner• Serve as the link of communication between key customers and internal teams• Resolve any issues and problems faced by customers and deal with complaints to maintain trust• Prepare regular reports of progress and forecasts to internal and external stakeholdersMaintained and deepened relationships with the client increasing the revenue by 58% from $52 million on 6/1/2012 to $82 million on 12/31/2013.

Noida

Noida Area, India

Master Of Business Administration (M.B.A.), Marketing And Finance, 3.2/4

Activities and Societies: Events Cell - Senior Team Member Campus Ambassador for IIT, Bombay Barcode - Annual Management Fest- Core Team.

International Business And Cross Cultural Management, International Business, A

International Business and Cross Cultural Management

Bachelor Of Technology (B.Tech.), Electrical, Electronics And Communications Engineering, 8.3/10

Activities and Societies: Scholarship holder - All four years Events coordinator - Universumm Sports cell coordinator - Organised.

High School, Science