◆ Partnered and advised the C-suite leadership team during the fund raising process by creating long range multi market financial models, pitch decks & investor reporting packs which culminated in the acquisition by Careem.◆ Lead the group restructuring with a focus on optimization for tax, statutory compliance and due diligence, resulting in annual run rate savings of $150k in taxes as well as a due diligence completion TAT of 7 days.◆ Lead the performance enhancement project, focused on unit economics by engaging with functions on the strategy & deliverables for key KPI's resulting in 8% GP margin improvement QoQ.◆ Lead the finance & treasury function including cash flow management for the group with 5 direct reports across 3 geographic regions.

◆ Lead the budgeting & forecasting process as well as setup the monthly KPI / performance review process across all the verticals within the organization.◆ Partnered with senior leadership to identify areas of improvement within the operational structure of the organization and defined key KPI's to be tracked and improved.◆ Assisted in over hauling the customer acquisition & retention strategy through LTV - CAC analysis, identifying areas of improvement to the tune of $ 1.8 Mil.◆ Assisted the senior leadership in new market expansion projects through market research and building go to market financial models for investor presentation.

Lead the finance function for the automotive vertical working with senior leaders within the organisation to setup and scale the e-commerce business. ◆ Championed the periodic strategic plans review process by identifying key improvement areas and executing corrective action to grow GMV by 33% YOY.◆ Partnered with the sales department to identify and execute margin improvement strategies to improve Gross Margin by 38%.◆ Partnered with the operations department to optimize the process and identify key cost savings areas leading to 18.45% trading profit improvement.◆ Assisted in drafting and rolling out an IFRS policy which increased revenue for the vertical to the tune of $ 4.8 Million.◆ Developed and automated the tracking of key financial KPI's through BI reports providing timely access of information to departments.◆ Acted as the process owner to roll out customized financial and operational due diligence measures based on group policy.◆ Recruited and managed a team of 7 within the vertical finance function.

◆ Lead the acquisition accounting team when the acquired entities were integrated into the group, wherein opening balance discrepancies to the tune of $ 300k were identified and corrected with sign off from the auditors.◆ Acted as the liaison between the auditors and the finance team during the internal and statutory audit of the newly acquired entities.◆ Lead the VAT implementation for the vertical and acted as the liaison between the consultants and the accounting team to minimize the impact of VAT achieving annual savings of $ 520k in line with UAE regulations.◆ Setup the financial accounting and monthly reporting process for the acquired entities achieving T+2 reporting timelines within a quarter.◆ Setup a robust AP & AR process for the vertical partnering with the commercial and operations team resulting in an average working capital cycle time of 18 days.

◆ Business analysis & reporting – Consolidation, analysis and commentary on the commercial performance of BU's across the product vertical.◆ Derivative trade realization (COMEX) – Accounting of COMEX trades and analysis of hedge effectiveness for the vertical.◆ FOREX realization management – Managed the accounting and reporting of multi currency FOREX trades worth over $ 3 billion for the product vertical.◆ Finance process restructuring & automation for the product vertical.◆ Budgeting & forecasting – Consolidation of the annual budget & quarterly forecasts, liaising with multiple BU's for the product / function verticals.Key Achievements◆ Lead a team of 5 members in the preparation and reporting of the product vertical financials for a $2.8 Billion T.O. business with subsidiaries in over 20 countries.◆ Assisted in the business valuation (PPA upliftment) exercise as the liaison for the product finance team and collaborated with internal & external stakeholders in finalizing the exercise.◆ Assisted in realigning interest costs for the product line resulting in savings to the extent of $ 4 Million.◆ Lead the fair value process automation and customization by liaising with the IT team leading to the month end process TAT reduction of 14 hours.◆ Assisted in the successful implementation of CAJA FOREX management tool for the product vertical.