In the current role led all brand led Marketing & Group Budgets, Digital activities and Partnerships. In-addition headed the Events and Design vertical for the group managing a team over 8 people.In the year of the Covid-19 pandemic, saved in excess of INR 4 crores. The strategy was to consolidate costs across agencies and associations and a re look at the marketing strategy. A digital only approach ensured the brand remains active with controlled costsLed the One Edelweiss program which aimed to establish a single point media buying solution for the group. This resulted in a savings of over INR 3 crores across the group. The program ensured all business verticals followed guidelines for communication, procurement, brand messaging. Developed a first of its kind, award winning ‘Marketing Process Manual’ to be used by all marketing folks across businesses. This process manual was lauded by the management and has won multiple awards in India and across Asia.Signed and managing 6 leading Women Athletes as Brand Ambassadors in line with the overall brand strategy. Used the Athletes as part of our product strategy by using them to launch and promote multiple products across our portfolioAs ‘Events head’ created, managed and executed 200+ marquee events across all businesses for Edelweiss. Established multiple processes that ensured a saving of 30% + across

Led the team in cracking a long-term deal with Indian Olympic association (IOA) to get Edelweiss on as the Principle Sponsor for the Indian Olympic contingent. This was the largest association for Edelweiss ever. This established the group as a sports evangelist and helped build imagery and brand awarenessManaged multiple celebrities from Bollywood and Sports successfully across the length and breadth of the group Used the association with IOA to do campaigns for Olympics 2016, Commonwealth and Asian games – The campaigns included ATL, Digital, BTL, Events. This continued activity increased Brand Awareness to 78% from 43%Signed up Irrfan Khan as Brand Ambassador for our SME Business. He featured in ours ‘SME Loans’ campaign ran across TV & Digital mediums reaching 3.7M people and generating 2270 leadsRecognition: Won ‘Reliable Titan’ at the annual Edelweiss R&R in 2017 and was part of the 1st batch of Business leaders to be selected across the group

Managed Mumbai Operations