- Responsible for end to end planning, execution and analysis of digital marketing activities (SEO, SEA, Facebook, LinkedIn and YouTube).- Working closely with account management team, copywriters, design and art teams for effective conceptualization of campaigns across platforms to drive awareness and lead generation.- Competitor benchmark/Market study to define roadmap of the digital customer acquisition journey.

Supported the Director of Sales in strategizing and driving paid customer acquisiton campaigns (Google AdWords) and improving the online brand awareness for the product RowShare.com, an online collaborative table, to increase website traffic and acquire B2B prospects for business development.

- Managed PPC (pay per click) campaigns (Google AdWords & Facebook sponsored Ads) to drive brand awareness and website traffic. - Reduced CPA (cost per acquisition) by 80% optimizing search & display campaigns performing keyword analysis, A/B testing and Ad scheduling.- Improved brand's organic social media presence (40x increase in Facebook page likes) and developed a YouTube Channel for the brand. - Achieved a 6x increase in website visibility by framing a SEO strategy which closely tied in key selling points of the brand with customer search strings and website content. - Strategized LinkedIn promotional campaigns to identify potential B2B prospects for business development. - Assisted the Director of International Development to identify business prospects for International brand expansion (identified prospects in Indian market).- Assisted the Content manager in smooth transition of website content during launch of the company's new platform (Oct-Nov. 2016).

- Procured and populated content in absolute real times, improving SLA and vendor experience.- Owned the product catalog pages of Amazon.fr for the category Media (Videogames, Software, Music & DVD product lines). - Single point of contact for internal (Retail) and external (vendor) stakeholders. - Assisted proactively on identifying and solving various troubleshooting issues related to products hereby improving the online visitor customer experience and conversion rate. - Identified areas for process improvement (automation and elimination of manual steps) to save time on manual tasks and improve efficiency.- Mentored new hires and developed SOPs and process maps to document all tasks handled by the team.