Arjun Mitra Email & Phone Number

South And West India

1. Store Expansion - feasibility and planning2. Turnkey Projects – Store Rollout and Renovations3. SOP for store Operations – SCM, R&M, Branding and compliance.4. Store Profitability – LPC, Productivity and Conversion5. Store Infra and Partner Management

Kerala, Bihar & Jharkhand And Upw Circle

Key Result Areas:1. Spearheading Brand Management, Alliances, product promotions and advertising with reference to increase in demand generation.2. Marketing communications planning with an annual budget of INR 10 Crs for creating brand visibility & creating 360-degree campaigns which include all ATL & BTL activities.3. Ensuring high visibility in retail to facilitate walk-ins and prioritizing & planning campaigns to manage within budgetary constraints.4. Managing Brand Saliency in all forms of communication and working in tandem with the product and sales team to provide cross-functional support.5. Localizing brand campaigns to establish stronger native brand connect for Airtel as the chosen brand. Tailoring brand’s message to meet the cultural nuances, expectations & have subtle links identifying itself as a Brand for people.6. Alliance with Ashirwad Cinemas with Malayalam movie superstar Mohanlal which includes exclusive Mohanlal imagery for brand promotion, Meet & Greet Program, exclusive movie content for Airtel TV app, exclusive Mohanlal merchandise and various other integrations in the form of ATL & BTL elements.7. Alliance with KBC Malayalam show which includes 40 airtel customers participation in the game show reserved for one full week.8. Alliance with kite victors’ educational channel for exclusive educational content in airtel app during lockdown thus increase in app downloads.9. Airtel 5G launch in more than 300 towns in UPW with localised 360-degree visibility campaigns.

Ranchi Jharkhand And Bhubaneshwar Odisha

Key Result Areas:1. Managed Trade / Channel Marketing Sell out activities for CE Business2. Plan and Drive Sell out marketing activities through RWAs, Exhibitions, Demos and Roadshows.3. Supervised BTL – visibility through retail visual merchandising, in shop branding and Catchment marketing activities.4. New Product Launch support and headed Brand Promotion through customised road shows capturing target segment5. Steered visual merchandising and brand visibility across business channels.6. New Store Roll out support with placement of DA and AV fixtures at strategic locations.

Bihar And Jharkhand

Highlights:1. Launched Tata Photon in entire Bihar and Jharkhand. Launch witnessed many new innovations from building brandings to movable OOH solutions. Innovations selected for TTSL national entries for OOH e4m awards2. Catapulted the brand to be rated as No.1 visible brand in Ranchi as per survey conducted by market pulse with a POS footprint share of 10% and a merchandising reach of 80% in the month of Feb 20103. Spearheaded the operations for the Brand Equity Index to become best in east in Ranchi with score of 1.24. Participated in Promotional Tie Up and innovative branding in Reliance Fresh Stores for selling TATA merchandise in Jharkhand5. Launched 100 TATA SANSAR STORES in two months in Bihar and Jharkhand which is highest in country6. Selected Star of the month in the month of July 2007, July 2008 and Dec 2010 for excellent performance7. Awarded with spotlight award for excellent performance in the month of May 2010 and Sep 20128. Certified with Six sigma yellow belt project on cost savings

Kolkata, West Bengal

1. Supervised Brand Visibility, Retail Merchandising, In shop Branding, Consumer Awareness and POP Inputs2. Steered Brand Promotion, Market Development through one to one Consumer Contact, Consumer Schemes, and Smoker Database