- Develop comprehensive and innovative marketing strategies that align with client objectives and target audience insights.- Ensure creative concepts and messaging are aligned with strategic objectives and resonate with target audiences across various touchpoints.- Monitor campaign performance closely, leveraging data and analytics to optimize strategies in real time and drive maximum ROI. Managed senior client relationships, and presented in campaign reviews and QBRs.- Proposed and managed trials of new activity including new formats and targeting options.- Implement processes and protocols to review and approve strategic recommendations, ensuring they meet client expectations and agency standards.