• Developed a dynamic pricing engine for the North American LTL business to optimize prices efficiently and maximize revenue.• Built a pricing simulator using statistical models to maximize profitability by recommending price change for a subset of interstate Lanes.• Provided comprehensive analysis and recommended solutions to define and proactively identify defecting customers for the North America region of the LTL business.

Customer retention• Identified the most valued customers for more targeted campaigns by defining and predicting customer life time value.• Identified the various hidden behavioral segments of the existing shopper base leading to a better customer understanding and improved Marketing strategy.• Improvised customer targeting strategies by predicting next best purchase for each shopper and reduced churn by 10%Relevance sorting• Increased conversion rate by 40% by automating the relevance sort in product listings for the entire catalog. This also led to decreasing bounce rates and increasing customer engagement.Bulk/Fraud customer detection• Fraud and bulk transactions were reduced by 25% by proactively identifying customers with a deliberate intention to harm and restricting them from placing fake orders.MIS and Business intelligence• Led a team of four data analysts in building automated reports and dashboards for various verticals in the business• Evaluated and defined metrics that are key in measuring the growth or performance of business and also understanding root causes of changes in these metrics• Anomaly detection dashboard was built to proactively identify the changes in various metrics effecting sales and conversion

 Managing a team of multiple analysts as part of the data management team for North America and Asia pacific regions for a leading online payments client – PayPal. Created and maintained a business deal tracker dashboard to track opportunities in business deals for different partners on a monthly basis for PayPal (client) in the North America region. As part of the global products analytics team analyzed the churn rate, activation and reactivation count of customers for different merchants/partners across all regions and generated valuable insights in consumer behavior and seasonality. As part of the pricing team created P&L report for major merchants in order to analyze their pricing structure/categories. Created and maintained dashboards to track mobile payment through fingerprint transactions for major OEM’s on a weekly basis. Created and maintained a Merchant lifecycle management dashboard that reports on the Consumer profile of the large enterprise merchants, by calculating Customer Count, revenue and Transaction count by Consumer Segment for each Merchant. Also compared the performance of these merchants in each segment/vertical on a monthly basis and generated valuable insights. Conducted sentiment analysis to analyze the success of social media marketing campaign for Windows phone through social media feeds from twitter, Facebook and blogs using Naïve Bayes and regression trees. As part of business development created a generic template of company profiles and identified the key metrics that can be vital in creating proposals for pitch to potential clients. Also created a roadmap for analytics in E-commerce for a major Food processing industry. Created and maintained QlikView , Tableau and Excel monthly/weekly dashboards, to visualize performance of different merchants/partners, identified different KPI’s and generated key insights to improve overall performance.

Implementation of Electonic data intechange(EDI) in air cargo operations and reservations industry for machine to machine communication and felicitating booing, cancellations and tack and trace of shipments.UI migration,requirement gathering ,web content management and business analysis for a leading mobile client.Product deveopment in core java,XSLT for freights and logistics software.Requirement gathering and elicitation.feasibility analysis and impact anaysis for change request in air cago reservation booking and cancellation application.