Group Product Manager, Alecensa® & Lung Portfolio Strategy Marketing
South San Francisco, California, Us
- US marketing and cross-functional team lead responsible for successful launch of ALECENSA®. - Involvement all aspects of launch preparation, including positioning, strategies, competitive differentiation and managed care support- US Commercial representative on global Life Cycle Team, with responsibility for US Package Insert drafting, label negotiation, as well as global supply chain management. - Close partnership with sales leadership to determine sales force prioritization, selling direction and incentive compensation for new product, as well as input into development of launch strategies, materials and sales training- Also lead separate team responsible for portfolio-wide activities to shape the lung cancer market: increasing lung cancer treatment rates, as well as optimizing screening- Launched unbranded education program to drive referral and treatment rates with multi-disciplinary HCP audience- Identified strategies and tactics to enhance lung cancer screeening- Lead identification of novel technologies and external partnerships to optimize screening and treatment- Lead cross-functional teams including Advocacy Relations, Corporate Relations, Commercial Partnering, and Market Analysis- Lead 3-person team of Sr. Product Managers, responsible for execution of strategy and tactics across ALECENSA® and Lung Disease Strategy initiatives