Consulting Research Analyst
Noida Area, India
Conducted strategic business research and analysis for multiple Fortune 500 clients. Worked on varied and highly complex projects to help drive business decisions for senior stakeholders, who are responsible for managing product portfolio, brand activation, marketing, distribution, and R&D of global brands.• Worked across different industries including FMCG, Retail, and Pharma• Led a team of 2-3 Trainees and Junior Analysts• Prepared end-to-end client outputs and performed quality checks• Developed project framework, analytical/ work plans, and reported directly to the senior management• Communicated effectively with clients and vendors, and contributed to client acquisitionSome of the key projects included• Evaluated the product innovation strategy for a global FMCG giant to maximize profits for new product launches; rationalized marketing costs for the client in over 40 markets by ascertaining the optimum post-launch support threshold for distribution, awareness, and trial levels for new products• Outlined the product development strategy for the global R&D team of an FMCG major by assessing latent and shifting consumer needs, consumer behaviour, and industry dynamics across markets• Assessed the business performance of a Fortune 500 company and its competitors to determine a success threshold on an SKU-level, based on SKUs’ expected financial performance• Analysed the level and nature of consumers’ association on social media platforms with brand imagery and product attributes to assist the marketing strategy for an emerging and disruptive category• Devised a product portfolio and geography expansion roadmap for a global healthcare brand by leveraging the insights from technology landscape assessment and competition analysis• Designed a framework to enable brand activation through retailer and consumer loyalty for a FMCG firm and identified ‘brand advocacy’ best practices across industries to drive revenue and profitability
