Arjun Ramanathan Email & Phone Number

Guwahati, Assam, India

Gurugram, Haryana, India

• Spearhead the development of acquisition products and formulate pricing strategies across diverse markets
• Champion growth initiatives by directing pivotal offline and outreach Go-To-Market (GTM) projects
• Conduct rigorous and meticulous analysis of data, delving into geographic-specific insights and trends to guide decision-making

Kochi, Kerala, India

- Planning GTM strategy of Kerala circle to efficiently utilize allocated budget for improving new customer acquisition and revenue share.- Taking ownership of acquisition products, designing of trade/promoter schemes, micro marketing programs for the circle.- Tracking of key KPIs to identify opportunity areas, providing business insights to the sales team

Kochi, Kerala, India

- Spearheading Brand Management aiming at increasing TOMA and CTB of Kerala Circle- Responsible for devising marketing plans to roll out new products / programmes at selected markets to enhance market share- Accountable for circle marcom planning for creating brand visibility & conceiving 360 degree campaigns which include press, OOH & radio- Ensuring high.

Kochi, India

- Guided a team of 9 Territory Managers, 21 Team Leaders, 74 Outlet Supervisors & 375 Promoters and drove Go To Market strategy across the state focused at customer acquisition. - Supervised recruitement, training, placement of the Team Leaders and Promoters in the designated territories and outlets-Devised schemes and enforced Promoter Productivity at.

Lilongwe, Central Region, Malawi

Led Project Kupambana - Aimed at increasing productivity and efficiency of Brand Ambassadors collaborating with Sales and Distribution team. - Delivered per day Activation Rate of 5.9 against 2.2 with focused extractions, higher engagement and sales training of Brand Ambassadors in Lilongwe and Blantyre Zone.

Gurgaon, India

Underwent intensive training across functions such as Sales and Distribution, Customer Experience, Marketing and Networks, as a part of Young Leader Program. - Independently handled projects like developing rural distribution strategy, driving KYC for Metro, driving Konnect App Penetration for B2B Sales and explored option on increasing primary slot share.

Cochin Area, India

Worked on developing insights for increasing OGDREC days across segments. Drafted 12 different plans across customer cohorts / segments and initiated launch of 2 plans in Kerala circle.Achievement- Secured Pre-Placement offer

Bengaluru Area, India

• Handled Sales and Marketing of Solar Pump Drives and SynRM in India, Bangladesh and Sri Lanka. Conducted market study and competitive analysis for Indian market to develop product and pricing strategy. Conducted.
• Rated exceptionally in results and behavior in the Performance and Development Appraisal
• Succeeded in realizing India’s first high efficiency Reluctance Motor and drive orderInnovative Measures
• Developed excel tools for smoother product selection and system design requirements
• Created application notes and technical notes for specific applications in Solar Pumps

Master Of Business Administration (M.B.A.), Business Management In Marketing And Strategic Management, 5.848/8.000

Activities and Societies: Senior Executive Member, Academic Committee - 2015-17 - Organizer of XL-Utsav, fest involving sports and.

Bachelor’S Degree, Electrical And Electronics Engineering, 8.28/10.00

Activities and Societies: - Jr. Executive of Electrical Program Committee - Tathva '09 - Member of Promoting Regional Schools to.

Higher Secondary School, 89.8%

Activities and Societies: Athletics Achievements: - Secured 69th Rank in Kerala Engineering Entrance Examination conducted by CEE - 2008.

High School, 93.2%

Activities and Societies: NCC - Attended All India Trekking Camp organized by NCC (Kerala & Lakshadweep directorate) - 2004 - Participant.

Education record