• Leading marketing strategy & brand communications• Spearheading 360° campaigns to create tailor-made communication using ATL & BTL channels like Digital, OOH, Print, and activations at consumer touch points• Responsible for Media Planning and Performance tracking• Experience in vendor management, negotiations, market research

Marketing Manager• Marketing Strategy & Execution for Godrej Properties Projects Portfolio of 4 existing projects ( Godrej RKS, R K Studios, Godrej Exquisite, Godrej Emerald, Godrej Prime) & 1 new launch( Godrej Urban Park) in Mumbai.• Campaign Management, Brand Communication & 360-degree campaigns to create personalised communication for customers across ATL & BTL channels like digital, hoarding and print • Enhanced media planning and marketing strategy efforts by mapping target audience through data analysis of lead funnel performance, competition, and consumer buying behaviour• CRM (Customer Relationship Management) initiatives including call center script & training• On-site customer experience at experience lounge through sensory branding & development of marketing collaterals to facilitate sales• Managing cost of sales through budget planning & allocationBusiness Development Manager• Responsible for deal sourcing, market research and competition benchmarking• Spearheaded project viability & feasibility study, negotiations, business case preparations and closure of transactions• Successfully closed a deal with an estimated revenue potential of ₹ 1400 Cr and PAT recognition of ₹ 150 Cr

• Ideated an on ground activation to drive recruitment within a younger target audience for L’Oreal Paris Casting Crème Gloss by collaborating with 8 activation agencies• Conducted research to understand barriers, drivers and touch-points for hair colour among a younger target group• Formulated a model to increase the consumer lifecycle by 133% with a 145% ROI for such an activation

Worked with Universidad Externado de Colombia on three projects • Base of the Pyramid: Consulted an SME based out of Colombia to improve financial self-sustainability through marketing and sales strategies • Corporate Social Responsibility- Consulted a products and services SME to be an industry leader and a completely sustainable business so as to be able to influence their partners and other businesses through their CSR initiatives •Transforming Small Businesses – Consulted a construction based FMB to adopt new dynamic marketing and incorporate CRM practices to acquire new customers, engage and retain them

• Complete ownership of end to end management of a portfolio of real-estate enterprises on CRM platform Sell.Do• Analyzed client data (digital and offline campaigns) in conjunction with industry trends to deliver data-driven insights to streamline sales funnel resulting in increased sales efficiency• Optimized the process flow for client on-boarding using consumer insights and market research• Drove an excellent retention rate and adoption of Sell.Do across all accounts • Onboard new clients by ensuring proper implementations and running training programs• Develop a network of champions within each account through education, coaching, and strong influencing skills• Enlighten our customers with insights gleaned from their own data and industry trends.• Conduct regular, on-site business reviews• Liaison between the clients and all the internal teams at Sell.Do

• Selected to represent India to work on a road construction project using GIS and NetCAD to conduct a topographical survey of the area which helped in designing a road

• Worked on the Mumbai Monorail Project. Involved with the design department for the structural design of piers and shadowed a site engineer to understand the site work processes

• Worked for the college magazine Chill Maadi. Involved in brand development, advertising and strategic planning to increase magazine circulation