•Managing the entire gamut of Business Development, Marketing and Sales of the group in india for Railway Control Systems; Reporting directly to the Vice President and the President.•Developing Marketing & Sales Strategies: Market Research for existing product of Railway Control Systems and upcoming projects, Market Evaluation and Gap Analysis, Preparation of Annual Business Plans, Product Positioning and Pricing, Sales Strategies for Railway Control Systems products verticals in line with corporate goals.•Driving the Sales & Business Development Team for lead generation, orders & revenue targets, techno-commercial proposals for project tenders and customers, monthly dispatch plans, production plan, costing, collections, coordinate and liaison with Government bodies, policy and decision makers in PSU’s and private enterprise •Performance Monitoring: Order booking, Lost, Revenue and Collection; various analysis like Competitor/Order lost, Outstanding and Receivables et al. through Periodic Business Reviews across management and team level