- Upstream Marketing leader for a newly acquired ~$30M Cubex MedBank’s Automated Dispensing Cabinet business with a team of 2 seasoned marketing professionals- Leading all marketing activities including but not limited to Strategic Planning, Annual Strategic Review, Roadmap Creation, VOC gathering, Marketing Plan, GTM, Claims, Portfolio Management, Customer Segmentation, Market Research (Qual & Quant), Marketing Collateral Creation, Business Case Creation, Financial Modeling, Pricing & Forecasting

- Marketing leader for a ~$400M Extremities business with a team of 3+ seasoned marketing professionals.

- Leading conceptualization to global commercialization phases , including driving adoption, of:i. ROSA Robotic Platform ii. Signature ONE Surgical Planning Software and Patient Specific Guides on Agile development teamsiii. Mixed Reality Applications in the Upper Extremities space partnering with a technology giantiv. Smart Implants in Shoulder Arthroplasty v. MyMobility digital health with Apple initiatives in the Upper Extremities space with emphasis on healthcare data analytics and Artificial Intelligence roadmap to improve clinical decision makingvi. WalterLorenz Surgical Assist Arm for all businesses across Zimmer Biomet- Also involved with strategic roadmap creation, market research (qualitative and quantitative), KOL collaboration and Voice of Customer requirement gathering, Clinical claims with post-market study and whitepaper strategy to support product launches, & External vendor partnerships

- Leading the conceptualization phase (leading to commercialization) of providing ROSA robotic solutions from the Business Unit- Leading the MyMobility initiative (apple watch + iphone) data collection and patient satisfaction initiative from the Extremities Business Unit - Spearheaded the new product launch of Sidus Stem-free shoulder, the 2nd stemless shoulder ever in the US, with a targeted first year revenue of ~$10MM - In-charge of Comprehensive Shoulder brand which accounts for ~$300MM revenue annually- Developed strategy, market segmentation and targeting plans, business plan, project plan and business case including revenue modeling and profitability analysis for new product offerings and market adjacencies (Hand/Wrist, Robotics, Data Analytics and Mobile Health etc.)- Conducted high-level evaluation of organic and inorganic growth opportunities for market adjacencies - Led the creation and execution of 1st ever VOC (Voice of Customer) advisory board meetings for new market segments of hand/wrist, Robotics, Mobile Health and other future technologies in the shoulder for Zimmer Biomet- Involved in market research and strategy for entry into new market segment of hand and wrist assuring the unmet global needs of surgeons, sales force and market and translate them into product requirements. Market Value of over ~$100MM globally- Involved with strategizing new product ideas with the upstream team after field visits to KOLs and other practicing surgeons and attend all relevant industry educational meetings- Involved in creation of marketing collateral and educational programs targeted at sales reps & surgeons, determining pricing, inventory management and allocations, analysis of supply Vs demand, providing inputs to forecasting, collaborating with different functions around the organization for upstream and new product ideas to achieve business plan and P&L objectives

- Involved in strategizing commercialization plans (upstream and downstream marketing activities) for the Anatomical shoulder portfolio while ensuring a targeted release with less inventory carrying costs, instrumentation costs; with a potential increase in sales of $500K in 1 year.- Partnered in designing and execution of marketing collaterals such as Launch documents, brochures, design rationale, banners, surgical technique, product position statements, key messages, competitive selling aids and sales training presentations to support surgeon training and sales force effectiveness and education- Led surgeon level field visits to better understand the use of the current systems and the needs of the surgeons to handle effective and efficient new product designs and design appropriate marketing messaging- Utilized third-party data to segment the market, establish high-value targets, and drive execution through Zimmer's sales channel leading to potential top-line growth (of between $7MM - $14MM) for Extremities business- Determined price points for premium product by modeling historical pricing data and competitive pricing- Managed cross-functional work-flow with Market Communications, Sales Force, Finance, Legal, Product Development (engineering), Regulatory Affairs, Logistics, manufacturing and external vendors- Identified key claims 510 (k) for extremities prosthesis in Zimmer & Biomet and provided a claims matrix - Led a strategic business initiative to help alleviate business risk (~$975MM in sales) in APAC region due to Certificate of Foreign Government (CFG) rules- Developed an order tracking system and dashboard to track progress, monitor & report the status of commercial activity for the Upper Extremities Business Unit- Led the execution and coordination between all functions to provide testing samples, from the manufacturing side, for a rebranding and registering effort from China to localize knee system for better government reimbursements

MBA in Operations and Strategy with 7 years of technology consulting experience

- Proposed and coordinated discounted terms or payment terms to indirect suppliers not offering any terms resulting in estimated additional savings between $5 MM- $7.5MM- Coordinated and assisted in identifying and implementing VMS tool and provider to manage Statement of Work authoring aimed at reduction in billing and spend on consultants and professional services; producing a cost reduction of about $3.75 MM- Analyzed and launched negotiations with possible IT hardware supplier change from HP to Lenovo generating a possible cost savings of about $260K- Involved in expansion of ebilling software for legal services to EMEA market creating EMEA savings of $177K

- Increased market penetration of the client by successfully implementing flagship projects on time and with quality, and through proposals and implementation of process solutions and strategic business planning- Key player in the set up of a Center Of Excellence for mobile testing for the client on behalf of TCS, successfully dealing with quotation, analysis, procurement and shipment of devices to offshore. Successfully obtained 30% of the mobile banking market share and resulting in a new organizational horizontal “Mobility” being formed with tremendous growth in business ($8 mn/year through billing revenue alone)- Identified and set up a second rung of leadership in the team. Developed and trained 30 direct reports which resulted in 8 promotions and 6 onshore opportunities. Handled budgeting and billing of resources and projects- TCS On the Spot award for significant problem solving for setting up the Mobile COE, and the Extra Mile award for excellence in customer service

- Increased revenue and profit of the customer by successfully cutting cost by over 1 million USD by analyzing as-is state, identifying gaps and implementing process improvements to correct the gaps- Developed strong client relationship through quick responses during the course of implementation of all flagship projects and identified solutions to problems during all phases of the projects and Instrumental in mobilizing the client into mobile banking world on behalf of TCS- TCS Star Player award (-among ~1000 associates-) and TCS Star of the Month award (-among ~5000 associates-)

- Led an eight member testing team, and was ccountable for deliveries and assigned work, trained new employees, provided input into performance evaluations, and resolved conflicts- Conducted requirements-impact analysis in consultation with client managers and devised focused solutions- Formed and standardized all processes and frameworks to measure execution, estimation, defect analysis and productivity