Focused on driving product adoption initiatives for the nine-figure annual revenue CRM and Support products (CX platform). Primary responsibilities involved integrating data platforms, analyzing product usage, segmenting users, implementing personalized user experiences, A/B testing, and building reports and dashboards to analyze performance.Improved adoption rate from 24% to 63% and drove $6 million ARR in upgrades. Recognized as Exception Individual contributor and MVP (highest rating).

Resolved key pain points, developed proposals, and negotiated with sales and support leaders of 300+ businesses across UK, Middle East, and Africa, closing $1 million ARR in new business and averaging over 100% new accounts target for the CX product suite. Mentored new hires to follow best practices for consultative selling and maintaining CRM hygiene, enabling them to manage a sales pipeline of at least 15 accounts/month.

Led post-sales marketing initiatives to drive upgrades for the admission counseling solution.- Used SQL to analyze demand from SEO, PPC, and webinar conversion trends, and launched targeted offers, increasing campaign conversion from 8% to 17.5% within a year.- Led the design and launch of a customizable dashboard with automated alerts to help sales and marketing teams track campaign revenue trends in one place.- Organized, promoted, and conducted over 100 webinars with over 20 customer testimonial sessions, driving 25% increase in sales from this channel.- Created admission awareness quiz which calculated an awareness score and personalized the in-product experience resulting in 24% cross-sell conversion.