I was tasked with establishing an efficient and cost-effective telemarketing team specializing in B2B campaigns aimed at reaching decision-makers for lead generation purposes. This role encompassed a wide array of responsibilities, starting from the recruitment of suitable talent, close collaboration with US delivery teams to align campaign strategies, the implementation of a stringent quality control process, providing guidance and coaching to enhance pitch delivery, and ultimately, the… Show more I was tasked with establishing an efficient and cost-effective telemarketing team specializing in B2B campaigns aimed at reaching decision-makers for lead generation purposes. This role encompassed a wide array of responsibilities, starting from the recruitment of suitable talent, close collaboration with US delivery teams to align campaign strategies, the implementation of a stringent quality control process, providing guidance and coaching to enhance pitch delivery, and ultimately, the achievement of lead generation and survey response targets through cold calling.Throughout this undertaking, our unwavering focus remained on delivering top-tier quality when it came to the leads and survey responses acquired through our telemarketing efforts. This dedication to quality necessitated approximately six months of effort to assemble and cultivate a team of 70 associates, enabling them to consistently perform at their peak levels. Show less

While overseeing B2B Lead Generation campaigns for a media agency, I initially managed a team of 50 agents, which expanded to over 300 within a single year. Throughout this rapid growth phase, our team consistently delivered tens of thousands of high-quality leads every month, all while maintaining profitability.My responsibilities also extended to establishing robust processes for managing lead volumes, timely QA audits, and ensuring on-time deliveries to our clients. Additionally, I… Show more While overseeing B2B Lead Generation campaigns for a media agency, I initially managed a team of 50 agents, which expanded to over 300 within a single year. Throughout this rapid growth phase, our team consistently delivered tens of thousands of high-quality leads every month, all while maintaining profitability.My responsibilities also extended to establishing robust processes for managing lead volumes, timely QA audits, and ensuring on-time deliveries to our clients. Additionally, I focused on driving continuous improvement in team performance by providing the necessary guidance and refining pitch delivery especially for difficult niche or high CPL campaigns to align with our clients' specific requirements. Show less

Lead Generation, Lead Nurturing, Key Account Management, Closures and Customer Success.

Provide strategic and tactical direction to the teams working on campaigns of critical accounts, ensuring timely completion of projects with quality leads. Interacting with clients for outlining the strategies aligned to their buyer’s journey and ensure recurring business opportunity. Managing P&L and ensure per FTE target revenue is achieved month on month. Constantly working on up skilling the teams for pitch delivery, communication and presentation skills required for technology… Show more Provide strategic and tactical direction to the teams working on campaigns of critical accounts, ensuring timely completion of projects with quality leads. Interacting with clients for outlining the strategies aligned to their buyer’s journey and ensure recurring business opportunity. Managing P&L and ensure per FTE target revenue is achieved month on month. Constantly working on up skilling the teams for pitch delivery, communication and presentation skills required for technology marketing.Achievements:- Initiated and successfully implemented Reg Runner practice- Top contributor in delivering highest revenue per FTE. Show less

Managing a team of 80-100 collectors collecting bills that are 60-90 days delinquent. Managing daily operations and participating in designing and executing dialing strategy for better RPC rate. Tracking RPC to payment conversions, daily collections and targets against the competing agencies of same client. Ensure required procedures to send notifications to debtors, contact number enrichment, follow ups are done on the new accounts received from client in accordance with FDCPA guidelines… Show more Managing a team of 80-100 collectors collecting bills that are 60-90 days delinquent. Managing daily operations and participating in designing and executing dialing strategy for better RPC rate. Tracking RPC to payment conversions, daily collections and targets against the competing agencies of same client. Ensure required procedures to send notifications to debtors, contact number enrichment, follow ups are done on the new accounts received from client in accordance with FDCPA guidelines. Tracking team wise performance to identify performance gaps. Working with TLs and the team to fill in the skill gap through regular coaching. Provide one on one feedback to TLs monthly or as and when needed. Reporting and attending performance review calls with client and the management. Show less

Undertook Appointment Generation campaigns along with Lead Generation campaigns for HQL Marketing Leads, Event recruitment, BANT Leads. Interacting with clients on weekly basis, or as required, to report the campaign progress. Making necessary changes in the process that helped improvise the productivity per FTE. Took initiatives towards adding methods in Lead Generation. Recruit and train new hires for these service offerings and define processes to ensure profitability in 3-4… Show more Undertook Appointment Generation campaigns along with Lead Generation campaigns for HQL Marketing Leads, Event recruitment, BANT Leads. Interacting with clients on weekly basis, or as required, to report the campaign progress. Making necessary changes in the process that helped improvise the productivity per FTE. Took initiatives towards adding methods in Lead Generation. Recruit and train new hires for these service offerings and define processes to ensure profitability in 3-4 months.Achievements:- Awarded as Top Performing Managing Consultant- Initiated and successfully added Event Recruitment Practice and HQL generation- Promoted from Managing Consultant to Jr. Managing Principal in Oct 2014. Show less

Handling a team of 15-20 Research AnalystsWorked with various clients for their programs on Appointment Generation, Event Recruitment, Content Syndication leads, Product Trial Registrations for technology products/softwaresResponsibilities Included:-- Team Handling- Account Handling- Daily/Weekly status calls with client on campaign updates and challenges, if any- Delivering the leads contracted for in specific timeframe; meeting deadlines- Deliver good… Show more Handling a team of 15-20 Research AnalystsWorked with various clients for their programs on Appointment Generation, Event Recruitment, Content Syndication leads, Product Trial Registrations for technology products/softwaresResponsibilities Included:-- Team Handling- Account Handling- Daily/Weekly status calls with client on campaign updates and challenges, if any- Delivering the leads contracted for in specific timeframe; meeting deadlines- Deliver good quality leads- Coach the team on various technologies and brief them on strategies to be used for a particular campaign- Team Productivity Show less

The responsibilities included collecting all the necessary information required from Doctors, Pharmacies and Employers and negotiating with insurance companies to clear off the unpaid pharmacy bills. As an agent contributed by being a top collector, researching the workers compensation industry, it’s laws and suggesting possible changes to improvise the conversion %. Was given an opportunity to share the best practices across the process of 200+ associates which resulted in enhanced claim… Show more The responsibilities included collecting all the necessary information required from Doctors, Pharmacies and Employers and negotiating with insurance companies to clear off the unpaid pharmacy bills. As an agent contributed by being a top collector, researching the workers compensation industry, it’s laws and suggesting possible changes to improvise the conversion %. Was given an opportunity to share the best practices across the process of 200+ associates which resulted in enhanced claim conversion %.Achievements:- Received Value in Performance Award thrice as an Agent for Top collections- Received Shining Star Award for highest collections in the quarter- Promoted to Team Leader in April 2009- Recognized as Best Trainer for achieving score of 90% towards accuracy and relevance in sharing the best practices for improved collections relevant to Workers Comp industry.- Lean six Sigma Yellow Belt Certified Show less

Handling workers compensation claims on behalf of pharmacies to get their bills paid from the insurance companies. Had to contact multiple entities like Insurance Companies, Employers, Physicians, Pharmacies to get the required information and get the payments on outstanding invoices for bad debt claims.

Worked as a Sales representative for various US, UK and AUS Campaign. Apart from achieving daily sales targets the responsibilities included taking Supervisory and escalation Calls, Assisting under performers to achieve the targets. Client coordination, sending Weekly / Monthly Sales reports to the management updating them with the number of Approved/Rejected Sales and coordinating with client for Pending Status Leads/Sales submitted.