Arjun Velmurugan Mahesh Email & Phone Number

Cambridge, Massachusetts, United States

Growth and Product Analytics across multiple Telematics apps making the worlds roads and drivers safer• Designed, Executed and Analysed Causal Experiments across customer facing telematics applications.• Studied and modelled driver behaviour on roads across 4 continents and xM drivers.• Consistent A/B Tests and Product Analytics on Telematics application to deliver better user experience.• Monitored program growth and health, identifying and quantifying causes for churn and retention.

Davis, California, United States

As part of MSBA, worked with the Price Image Management team serving 7/10 largest retailers worldwide• Developed a multi-criteria scoring algorithm to assess Engage3’s Retail Price Image predictions• Implemented multi-criteria scorecard on Engage3’s Price Image Management Suite • Led a team of 5 students implementing lean project management techniques as a Project Manager

Noida, Uttar Pradesh, India

Managed two business verticals at one of India’s biggest FinTech & Payments firm with 300M+ users• Achieved 20% MoM user growth through CLM strategy, spend optimization and rigorous A/B testing• Initiated growth with segmented cashback campaigns, event-based nudges, and optimised communication• Designed multi-arm experiments, focusing on gratifications, messaging, channels, frequency, and exposure• Launched Recharge Referral program to acquire 2M new users and multi-tiered offers to improve retention• Led partnership with Telecom/Satellite providers to lead offline to online (O2O) user migration• Implemented advanced user segmentation & clustering techniques to create high-performing campaigns• Managed a Business Intelligence team of 5 responsible for creating company-wide dashboards and reports• Utilized SQL, Python and CRM platforms to design and create digital campaigns with Rs.1.6Mn+ budget• Successfully achieved xM+ user growth and 40% market share in the ticketing industry from scratch• Successfully implemented a high-accuracy churn prediction model built using the XGBoost library

Noida, Uttar Pradesh, India

Mumbai

Handled Sports Projects and Pricing for one of India’s biggest Ticketing Platforms• Handled dynamic ticket pricing, demand forecasting and sales analytics for multiple ISL and IPL franchisees• Achieved sold-out crowds across multiple sports events, consistently outperforming industry benchmarks

Chennai Area, India

Scheduled the Indian domestic cricketing season calendar for the Board of Control for Cricket in India (BCCI) scheduling over 2000 matches spread across 23 tournaments within a 200 day window subject to business constraints. Tournaments include Ranji Trophy, Vijay Hazare Trophy, Vinoo Mankad Trophy, Syed Mushtaq Ali Trophy, among all other major tournaments conducted by the BCCI across the domestic season.Applied linear programming solutions to arrive at optimized schedule for the 2019-2020 Domestic Season.Proposed credit based multi criteria scoring systems to evaluate the performance of umpires on contract with the BCCI.

Chennai Area, India

Headed Research and Development at a non-profit organisation working towards helping underprivileged children learn values through sport.

Chennai Area, India

Worked with the Implementation and Execution Team on two Adventure Sport Events : Supertag at Saarang '18 and Wild Warrior Covelong Point Challenge, at Covelong Point,Chennai.

Chennai Area, India

Master Of Science - Ms, Business Analytics

Bachelor Of Technology (B.Tech.), Civil Engineering

Activities and Societies: Football, Water Polo, Aquatics, Triathlon, Hockey, Tennis, Correspondent at T5E - The Fifth Estate

Post Graduate Programme In Management, Business Administration And Management, General

Activities and Societies: Sports Committee, IRIS Sports Vertical. Football, Swimming, Tennis.

Senior Secondary, Computer Science

Activities and Societies: Football

Secondary School

Activities and Societies: Tennis, Football.