Digital Marketing Specialist
CurrentI continuously optimized five key company websites, including www.innovision.co.in, www.innovisioninternational.com, www.aerodronerobotics.com, www.akkam.in, and www.vetted.net.in, to enhance daily traffic and lead generation. Focused on promoting services such as Manned Private Security Services, Integrated Facility Management, Manpower Sourcing & Payroll, Toll Plaza Management, and Skill Development across India using effective SEO tactics and paid media strategies. For www.innovisioninternational.com, I promoted services related to PR Visa, Immigration, Overseas, and International Recruitment Services, targeting India, the UAE, USA, Canada, Australia, and New Zealand through SEO and paid campaigns. Additionally, optimized www.aerodronerobotics.com to promote DGCA Certified Drone Training using similar SEO techniques and paid strategies.I led comprehensive SEO strategies covering technical, on-page, off-page, and local SEO, conducted audits, keyword research, and industry analysis to improve search rankings. Collaborated with the Junior Digital Marketing Executive, Content Writer, and Graphic Designer on off-page SEO activities, including link building, blog submissions, and social sharing.I developed and executed campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads (Lead Generation, Engagement), and LinkedIn Ads, resulting in improved CTRs and conversions. I also managed lead generation campaigns, delivering a significant increase in high-quality leads in private security, facility management, PR immigration services, and drone training.Collaboration with the content team ensured SEO-optimized, keyword-aligned materials. Worked with designers on high-conversion landing pages and visuals, and supported the social media team in developing content strategies for greater brand visibility. I provided regular performance reports and led weekly brainstorming sessions to drive data-driven marketing strategies aligned with business goals