As an HR & Marketing Manager at Texa, I drive innovative marketing initiatives and manage HR operations to enhance organizational effectiveness and achieve business objectives.Marketing Strategy Development:•Develop and implement comprehensive marketing strategies to boost brand visibility and market reach.•Analyze market trends and customer insights to inform decisions and optimize campaigns.Digital Marketing and Social Media Management:•Oversee digital marketing efforts, including social media, email campaigns, and website content, ensuring effective audience engagement.•Utilize analytics tools to track campaign performance and adjust strategies for maximum impact.Brand Management:•Strengthen brand identity through creative marketing materials and consistent messaging across platforms.•Collaborate with sales and product teams to align marketing efforts with business goals.Market Research and Competitive Analysis:•Conduct market research to identify growth opportunities and assess competitor strategies, presenting findings to guide strategic planning.HR Operations and Recruitment:•Manage HR functions, focusing on recruitment strategies and candidate sourcing to meet staffing needs.•Ensure effective onboarding processes for new hires to promote integration into the company culture.Employee Support and Development:•Address employee concerns and conduct exit interviews for retention insights.•Identify training needs related to marketing and HR, organizing sessions to enhance team capabilities.Employee Engagement and Culture:•Plan and execute engagement activities, such as team-building events, to strengthen workplace relationships and morale.•Implement recognition programs to celebrate employee achievements and foster a culture of appreciation.

Worked for the corporate, leading HR operations orchestrating strategic HR initiatives to driveorganizational effectiveness and achieve business objectives.HR Operations and Recruitment:•Managed HR functions, recruitment efforts, job descriptions, candidate sourcing, and collaboration with department heads.Onboarding and Induction:•Directed onboarding, facilitated new hire integration, and coordinated induction programs.Employee Support and Relations:•Addressed and resolved employee concerns, conducted exit interviews, and provided insights forretention.Training and Development:•Identified training needs, organized training sessions, and evaluated effectiveness.Performance Management:•Supported performance appraisals and developed improvement plans for performance issues.HR Documentation and Compliance:•Maintained HR records, ensured documentation accuracy, and compliance with regulations.Employee Engagement and Culture:•Planned and executed engagement activities and recognition programs

Worked for the MNC as an HR Generalist & I was responsible for end to end HR functions for the Real Estate & Construction sector.Recruitment & Talent Acquisition:•Analyze, evaluate and understand business requirements.•Effective writing of job descriptions and specifications.•Explaining the job role to the candidates.•Sourcing, screening and taking telephonic round of interviews.•Responsible for salary negotiation and releasing offer letters to the shortlisted candidates.•Good hands-on experience using Job portals – Naukri, LinkedIn, Indeed, etc.•Maintaining data on internal tools.•Developed weekly recruitment activity reports for management.•Background Reference Check.•Completing joining formalities for new joiners.•Taking care of induction program.Induction & Training:•Organizing the induction programs.•Coordination for training programs as and when required.MIS & Database:•Maintaining data of manpower requirement according to respective departments.•Update weekly Requisition status report.•Update monthly recruitment tracker sheet.•Creating pool of interested candidates and valuable database.•Updating on HR metrics, Ratios.Employee Welfare:•Employee welfare events management.•Resolve issues/concerns of employees related to their work and discussing the same with the top management.Employee Retention:•Speaking to the resigned employee and employee’s manager for retaining the employee by acting as HR.mediator and to take necessary action.•Maintaining the data of resigned employees and forwarding it to Managers to control attrition by sharing the employee exit interview feedback.

As an HR & Admin in an IT start-up, I was responsible for providing efficient coordination of HR functions and supporting general HR administration tasks.HR Administration:•Assist in managing and maintaining HR documentation, including employee records, contracts, andpolicies.•Support HR processes such as onboarding, offboarding and employee data management.•Coordinate and schedule interviews, meetings, and training sessions.Talent Acquisition Support:•Assist in sourcing candidates for various positions through job boards, social media, and employeereferrals.•Conduct initial resume screening and schedule interviews.•Help maintain an applicant tracking system by updating candidate information and generating reports.Relationship Management:•Collaborate with internal stakeholders to understand their hiring needs and provide administrativesupport during recruitment processes.•Establish and maintain positive relationships with hiring managers, department heads, and employees.•Coordinate with external vendors, such as recruitment agencies, as needed.Employer Branding Support:•Assist in promoting the company's employer brand through social media, career fairs, and industryevents.•Support the implementation of employer branding strategies to attract top talent.Interview Support:•Coordinate interview schedules, book meeting rooms, and ensure a smooth interview process.•Assist in conducting candidate assessments and coordinating feedback from interviewers.•Help prepare interview materials and documentation.Team Support:•Provide assistance to the HR team and contribute to a positive and collaborative work environment.•Support HR projects and initiatives, such as employee engagement activities and training programs.•Assist with ad hoc HR tasks and projects as assigned.