At Impact House, we transform visionary ideas into tangible, positive change. Our mission is to bridge the gap for impact-driven ventures, fostering growth within a unique ecosystem of collaboration and innovation.As CEO, I evaluate opportunities for scalability and impact within the Indian ecosystem. We conduct rigorous due diligence, ensuring each supported idea has the potential for meaningful difference. Once an idea meets our stringent standards, we provide mentorship and guidance to help turn that vision into reality.We're building a thriving community of change-driven businesses. By leveraging our expertise, resources, and network, we amplify their impact, helping scale efforts for a better future. Our ecosystem unites passionate entrepreneurs, industry experts, and change-makers.Impact House is more than a support system; we're partners in progress. We empower businesses to reach their full potential and make lasting societal impacts. We contribute to a more sustainable and equitable world by nurturing innovation and facilitating connections.Join us at Impact House, where visionary ideas meet transformative action. Together, we can drive meaningful change and build a better future for all.

India's grandest food and entertainment carnival Zomaland & Feeding India Concert feat. Post Malone After a long COVID hiatus, I had the opportunity to lead partnerships and operations to relaunch Zomaland Season 3 taking it to 7 cities across India, building it ground up with trusted partners, stitching methodically to deliver top-quality entertainment and gastronomy experience to the people who came through the gates of Zomaland.Additionally, I had the privilege to be part of the inception team leading key operational aspects of the most exciting concert of the year 2022-23, successfully delivering the biggest charity concert in the country featuring Post Malone to headline the 1st ever Zomato Feeding India Concert in Mumbai.

The primary mandate was to lead partnerships and strategic alliances to develop hybrid (Digital & Onground) product offerings to entice established brands to partner with Zomato’s newest live IP - Zomaland- Built a partnership strategy integrated with Zomato App providing marketing substance for potential partner brands. In this way, I was primarily accountable for driving sponsorship revenues and hitting internal revenue targets. - I successfully onboarded brands such as Toyota, PayTM, Pernod Ricard, United Breweries, Singapore Tourism Board, ByteDance, Red Bull, Saavn, Nestle, Indigo etc., having offered them an integrated marketing plan with a unique mix of digital & on-ground presence. - I successfully negotiated and closed barter partnership arrangements with brands like Facebook for digital promotions, Times Group for print & radio and multiple outdoor agencies for billboards. During a short span of 15 months, Zomaland became the most successful Food & Entertainment IP in the country, delivering 3 carnivals in season 1 & 9 carnivals in season 2 over 9 different cities, i.e. Delhi, Bangalore, Pune, Hyderabad, Kolkata, Chandigarh, Ahmedabad, Jaipur & Chennai. - Prepared the ATL & BTL strategy for Zomaland to maximise brand & partner visibility across board and drive event ticket sales. - During the Covid-19 pandemic and effective shutdown of all outdoor events, Zomaland reinvented itself as “Zomaland@Home”, bringing celebrity chefs, artists, mixologists, comedians, fitness trainers and industry leaders for special sessions on the Zomaland social media platforms and the Zomato App over 2 weekends in June. - Created a modified partner integration plan and successfully partnered with the Singapore Tourism Board and PayTM.

Feeding India is a not-for-profit working towards solving the problem of hunger in the country. We serve critical food support (fresh or excess) to beneficiaries who have no means or access to food - including but not limited to children, women, the elderly, the specially-abled and migrant labourers.Feeding India was started in 2014 later became a part of Zomato in 2018 and continues to work independently as a not-for-profit CSR foundation, with absolute financial independence.This is the period when the idea of the 'Feeding India Concert' was born.

Mad Duo Ideas is an experiential marketing company, crafting organic brand experiences for millennials- Ideated and executed a number of innovative and interesting campaigns for brands such as Nestle, The Man Company, MTV Up, Bacardi, Pernod Ricard, BMW, Pepsi, Dabur, Catch, Pulse Mango Drink, Creative Travels, White Rhino, Lenskart, Keventers to name a few.- Curated & delivered niche event concepts which proved to be extremely successful. These included the Maggi Festival, GoBuzzinga Momo Festival, Burger & Cocktails Festival, Chaat Festival & Pitstop Fashion Pop-Ups at NCR’s prominent malls and at venues like Ansal Plaza and Garden of Five Senses. - Proposed, pitched and executed a unique promotion concept to Nestle for their new breakfast range wherein a Nestle Breakfast Truck was operated in the NCR region for 6 months, which was considerably appreciated by Nestle.

SoDelhi aimed to be an accessible curated digital guide for the capital, launched at a time when digital marketing was in its nascent stages and print media was still the preferred medium of communication- Role was to build a sustainable business and sales model for a company in an almost non-existent sector. Within a year of its inception, the company became profitable, with a small sales force working closely with the top restaurants in the NCR region. - Conceptualised and launched successful properties such as the SoDelhi Confluence (Bloggers & Digital Influencer Conference), Horn Ok Please Food Festival, Masalas of India (a white label activation for Nestle) & SoDelhi Treasure Hunts.- Worked with 200+ global & regional brands like DLF Malls, Le Meridien, Zomato, Lalit Hotels, Nestle, Oppo, etc. and closely operating with digital agencies like Weber Shandwick, Genesis BM, Grey etc., to do White Label Digital Activations for brands like Ford, Indigo, Canon, Savlon, Swaroski etc.

A family-run saw blade manufacturing enterprise- Responsibilities included expanding the opportunity and sourcing pool for our work product. - Travelled extensively to China, visiting factories and exhibitions, gaining valuable insights on increasing manufacturing volumes to make the business future-ready. - Expanded our focus to imports and eventually purchased the relevant technology to begin enhanced local manufacturing. - Liaised with dealers across the country to generate higher demand, managing to add 12 new states where we had no presence to our network and ultimately added over 30% in order volumes on a Y-o-Y basis.

Konnectv is a company providing digital set-top box with content geared to the Indian diaspora in Australia.- Help expand their operations in Victoria (Melbourne) as they had established their presence in New South Wales (Sydney) by this time. - Successfully sold over 1000 set-top boxes with a minimum 1-year subscription in the Victoria region.