As the Lead Product Designer in the growth unit at Practo, I drive high-impact design strategies to enhance user engagement, optimize booking flows, and boost conversions. Collaborating closely with business and product teams, I lead end-to-end design initiatives that have improved key metrics, including a 4% homepage conversion uplift resulting in a $5M MRR increase.Key Projects and Achievements: • Practo Dental Clinic Launch: Led design from concept to execution, achieving significant improvements in listing page conversions. • AI-Powered Doctor Copilot: Developing an AI assistant feature aimed at streamlining doctors’ workflows for greater efficiency. • Booking Experience Optimization: Enhanced the booking process, which drives over 60% of Practo’s business, leading to a 4% absolute conversion increase and $3.5M MRR. • Iterative Research & Design: Leveraged user interviews and insights to refine critical features, such as simplifying specialty selection, leading to reduced bounce rates and clearer navigation.

At Meesho, I played a crucial role in building and launching the company’s first design system, Mesh, creating a consistent design language across the app. My focus was on enhancing user engagement and retention, leading efforts that resulted in a 14% increase in new user conversion and a 5% increase in average time spent on the app.Key Projects and Achievements: • Mesh Design System: Led the foundational efforts for Meesho’s first design system, standardizing the user experience and improving design scalability. • App Revamp: Contributed to a major redesign, optimizing user flows and improving usability, leading to measurable improvements in engagement metrics

As part of a dynamic team at Bha Future Co, I was responsible for creating intuitive and visually engaging UI/UX for various digital products, with a strong focus on user-centered design principles to enhance usability. My work also included designing 0-1 solutions to help businesses quickly launch and test product-market fit, enabling efficient iteration based on user feedback.This addition highlights your involvement in early-stage product design, showcasing your ability to create solutions that address product-market fit.