As the Senior Growth Analyst, I actively contribute to driving website optimizations and strategies by conducting various analyses and tests. As this positions rests at the intersection of the data, product, and growth teams and I am in charge of proactively and independently delivering actionable insights to spur growth on our website and mobile application.• Ownership A/B testing pipelines by helping the product team design and conduct A/B and multivariate tests, develop test plans, define hypotheses and scope out relevant success metrics• Monitor performance trends with channel managers and deliver recommendations on channel and spend optimization• Develop automated, insightful, and actionable dashboards and pipelines that support business stakeholders’ self-service data needs and allow them to make decisions quickly

Teacher's assistant to Design Thinking and Innovation courses for the fall semester at Hult International Business School in Boston and San Francisco.

Perform exploratory researches into intersection of data science and behavioral economics to intuitively recognize patterns and provide purposeful and accurate insight into consumer behavior and competitors’ strategies. Follow the link below to read my articles:

Functioned as specialist in Conversion Rate Optimisation and analysed performances of digital marketing campaigns for Fortune 500 American BFSI banks and hospitality loyalty services providers. • Performed exploratory UX research to build highly converting digital financial interfaces; launched and ran over 50 A/B tests and MVT’s with over 80% success rate• Spearheaded over 10 full website redesigns with insights gathered from web analytics, behavioral economics, customer segmentation and competitive research, thereby achieving an increase in website conversion by 150%• Managed monthly marketing dashboards (Excel and Tableau) and ad-hoc analytics requests which included forecasting, marketing mix modeling and market research

As a Process Author and the member of the Process Management Team, I formulated and created processes that would run multiple verticals within the company. These processes are necessary for the company to hit maximum scalability in the least amount of time, in a stable manner. These process documentations are comprehensive, and they include guidelines, checklists, process flowcharts and all the metrics required for audits.

Being a Conversion Optimization Specialist my primary objective was to maximize the revenue of your company. I have strategised over 75+ digital marketing campaigns by undertaking everything from formulation to testing of hypotheses through data analytics, heuristics and behavioral analysis to creating successful campaigns (with onsite and offsite personalisation); proven by A/B testing and statistical significance, is how I ensured an increase in ROI for the clients I served.

Explored possible use case scenarios wherein ML could play an integral role in digital marketing by predicting the conversion probability of any user on the website in real time. This position was offered due to my academical background as a Researcher in the field of machine learning and artificial intelligence.

Representing Page Executive, I was tasked with performing detailed market research, market maps and headhunting for C suite candidates across MENA region. I reported to the directly to the Director of my department and the Board of directors at Michael Page.

Worked under close supervision and guidance of a licensed AME. Performed routine aircraft maintenance on Cessna and Piper single engine aircraft.