Performance Marketing Specialist
Chennai, Tamil Nadu, India
Spades Digital - We help businesses & start-ups achieve their goals through digital marketing activities such as digital strategy, search engine optimization, paid advertising, social media marketing, and email marketing.Client:As a User Acquisition Expert @KhiladiAdda (RMG),Drove tremendous user growth from 4 lakhs to 50 lakh+ Registered Users. Strategically promoted app downloads through effective landing pages when the app was not on Play Store.Successfully optimized… Show more Spades Digital - We help businesses & start-ups achieve their goals through digital marketing activities such as digital strategy, search engine optimization, paid advertising, social media marketing, and email marketing.Client:As a User Acquisition Expert @KhiladiAdda (RMG),Drove tremendous user growth from 4 lakhs to 50 lakh+ Registered Users. Strategically promoted app downloads through effective landing pages when the app was not on Play Store.Successfully optimized Google Ads with a significant spend over 15 lakhs in July, 2023, resulting in remarkable results.Improved Cost Per Install (CPI) from 125 to 25 (Jan 2023 - May 2023) through continuous optimizations.Implemented %DOAS (Deposit on Ad Spend) metric, boosting it from 43% to an impressive 350% by May 2023, driving significant returns.Managed Google Ads effectively to maintain profitability, with an average monthly ad spend of 20 lakhs.Launched Play Store App with a phenomenal 90k installs in just 2 months, setting the stage for further growth.Identified and targeted the ideal market, focusing on males aged 18-24 in Rajasthan, UP, Bihar, Maharashtra, MP.Additional Channels:Utilized Social Media Ads (ShareChat), Programmatic, Influencers, and Video Ads (HotStar) to expand brand reach.Fostered successful partnerships with Moloco, Mobupps, Adroll, and other key advertising partners.Capitalized on YouTube organic videos & influencer collaborations, driving 38% of website traffic. Show less