Arjya Nathvani Email and Phone Number
I'm the founder of Yes2growth, a dynamic growth and product marketing consulting firm dedicated to solving challenges across the user lifecycle—acquisition, engagement, monetization, and retention.Our specialty lies in empowering early-stage startups. Our team comprises growth consultants from IIT, each bringing hands-on experience from leading roles in fast-growing startups and scaleups like Oyo and Pocketfm.Before founding Yes2growth, I served as VP of Growth at Oyo, a $10B global hospitality tech giant. In this role, I spearheaded the growth and product marketing function, launching and scaling online demand across Southeast Asia, Japan, the Middle East, the UK, and the US. With over 11 years of experience in growth roles across product marketing, business development, and sales, I have successfully driven growth for 15+ startups in diverse sectors, including EdTech, Femtech, Fintech, Ecommerce, SaaS, Real Estate, and Hospitality.At Yes2growth, we offer comprehensive services to help apps and websites thrive:Acquisition: Organic growth (SEO, ASO), product-led acquisition, referrals, performance marketing, and partnerships.Engagement and Retention Strategy: Crafting strategies to keep users engaged and coming back.Product Analytics: Leveraging data to drive insights and optimize performance.Product Conversion Optimization: Enhancing user journeys to maximize conversions.Marketing Technology Stack: Implementing and optimizing martech tools for growth.In addition to our consulting services, I host a podcast called Growthvines, where I converse with industry growth leaders and practitioners about all things growth marketing.Ready to take your startup to the next level? Book a consultation call with me today through the link in the bio.
Yes2Growth
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FounderYes2Growth Dec 2022 - PresentFractional CMO - early stage companies
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Vp - Growth Head India, Sea & Consumer Growth Products GlobalOyo Jan 2022 - Dec 2022Gurugram, Haryana, India , In -
Avp - Partner Product Growth And RetentionOyo Jan 2021 - Dec 2021Gurugram, Haryana, India , In
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Avp - Global Crm And Retention HeadOyo Jan 2020 - Dec 2020Gurugram, Haryana, India , In
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Avp - Head Of Growth Marketing - InternationalOyo Jan 2019 - Dec 2019Gurugram, Haryana, India , InGrowth Strategy | Building the Leadership Team | Product DevelopmentDevelop the framework and built the team to drive demand growth for the markets- Search Engine Marketing (SEM), CRM (Email Marketing, Push Notifications, SMS, In-App product Marketing), Product Marketing (App acquisition), Retention, Conversion Rate Optimization, Referrals, Partnerships, Affiliates, Promotional Campaigns, Product Development, Offline activations, Brand Marketing.Develop the roadmap for driving growth through development of Consumer Products Conceptualising and executing projects with Brand Team and Ground Operations team to drive Organic Customer Acquisition
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Director - Head Of Growth Marketing - International And New BusinessesOyo Mar 2018 - Dec 2018Gurugram, Haryana, India , InHeading demand growth for OYO Total Holiday, Weddingz (previously known as Autoparty) and International Markets (Indonesia, Malaysia and Nepal)Developed the framework and built the team to drive demand growth for the businesses/ markets- Search Engine Marketing (SEM), CRM (Email Marketing, Push Notifications, SMS, In-App product Marketing), Product Marketing, Conversion Rate Optimization, Referrals, Partnerships, Affiliates, Promotional Campaigns, Product Development, Offline activations.
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Head West Bengal & SikkimOyo Mar 2017 - Feb 2018Gurugram, Haryana, India , InBusiness Head | Team strength 150+ Supply Growth | Operations | SalesDelivering 3x revenue growth in my tenure while ensuring high Customer NPS
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Head OrissaOyo Aug 2016 - Mar 2017Gurugram, Haryana, India , InBusiness Head | Team strength 30+ Supply Growth | Operations | SalesDelivering 2.5x revenue growth in 5 months while ensuring high Customer NPS
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Associate Director, International SalesKnowlarity Nov 2015 - Jul 2016Singapore, SgChannel Partner and Key account Management Led the Channel Partner Program across existing APAC countries,Dubai and the new market of Nigeria Spearheaded end-to-end launch in Thailand; Signed a partner with upfront inventory amount of 5 million INR Established Channel Partner Way of Working and increased Channel Partner revenue by 1 million INR Worked closely with the Operations, Finance, IT & Legal teams to streamline internal processes & workflowsTrusted by over 12000+ businesses across 65+ countries, Knowlarity is the leading cloud communications provider in emerging markets. Knowlarity offers its flagship product SuperReceptionist that makes business telephony reliable and intelligent. Backed by Sequoia Capital and Mayfield, two of the most prestigious Venture Capital firms worldwide, the company is headquartered in Singapore; and has offices located in India, UAE, Turkey and Philippines. -
Manager Strategic InitiativesWeareholidays Jul 2015 - Oct 2015Gurgaon, Haryana, InWorked closely with the Co-Founders on cross-functional projects Restructured the sales team and defined their roles and responsibilities, daily workflow, KRAs and dashboards Designed the incentive structure for sellers to drive transaction growth of September on July by 12.5% Monthly marketing expenditure reduced by 1 million INR| Conversion rate increased from 4.3% to 6.4%WeAreHolidays works on a technology-enabled managed marketplace model to help people to research, plan, customize and book their holidays. It leverages its platform to create holiday itineraries and services them through its supplier marketplace. -
Zonal Sales ManagerAirtel Jun 2013 - Jul 2015Gurgaon, Haryana, InAirtel Young Leader Program | Sales & Distribution | Team Management | Annual revenue: $ 6M Exposure across challenging territories across Maharashtra (Pune, Goa, Sangli and Ahmednagar) & Goa. Customer market share (CMS), data and total revenue growth by customer base growth and smart value play-Achieved CMS growth of 0.53%, total revenue growth of 8%, data revenue growth of 100% (FY 2014-15)-Ranked no. 1 twice in customer net addition score among 34 ZSMs across entire M&G circle-Consistently among top 3 in Mobile Number Portability contests having 100%+ growth rates-Ranked no. 3 in low-hurdle recharge contest aimed at revenue growth across entire M&G circle Consistently ranked among top 5 in Distribution Execution Index in M&G circle-Top performer in Rural Direct Coverage and consistently among top 5 in retailer stock norm maintenance Cross-functional interaction with network/business planning/ CSD teams to ensure service quality/expansion Successfully launched service in 10 new towns clocking highest per site revenue in Maharashtra Awarded Rank 1 in TAT ensuring customer satisfaction by fastest new sim-card activations in the marketBharti Airtel Limited is an Indian global telecommunications services company headquartered in New Delhi, India. It operates in 20 countries across South Asia, Africa, and the Channel Islands. Airtel provides GSM, 3G and 4G LTE mobile services, fixed line broadband and voice services depending upon the country of operation. It is the largest mobile network operator in India and the third largest in the world with 325 million subscribers.
Arjya Nathvani Education Details
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Xlri JamshedpurOperations (Minor) -
National Institute Of Technology DurgapurComputer Science
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Don Bosco Park Circus, KolkataScience + Computers
Frequently Asked Questions about Arjya Nathvani
What company does Arjya Nathvani work for?
Arjya Nathvani works for Yes2growth
What is Arjya Nathvani's role at the current company?
Arjya Nathvani's current role is Founder, yes2growth | Fractional CMO - Early stage companies | Ex-VP, Growth Marketing and Product OYO.
What schools did Arjya Nathvani attend?
Arjya Nathvani attended Xlri Jamshedpur, National Institute Of Technology Durgapur, Don Bosco Park Circus, Kolkata.
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