Arka Ray Email & Phone Number

Los Angeles, Ca, Us

Popularium is building the next generation of gaming and interactive experiences. Popularium was founded by an all-star team of gaming industry veterans responsible for the largest asset-based games and platforms in history—such as Magic: The Gathering, Hearthstone, World of Warcraft, the Halo franchise, and Xbox Live.Popularium started from a simple idea that we shared: What would games look like if they involved the community from an early stage? What if this community had the tools to impact the narrative and create assets of real value from the game?Developed the Popularium Gaming Platform to enable players to own and trade their in-game digital assets, powered by Lydion Vaults and the Lydion Engine.Led the product design and development of the Popularium publishing platform based on Sidelines' publishing systems, and contributed to the development of Popularium's content publishing and business strategy.

Los Angeles, Ca, Us

Leads the development of the Lydion Engine DEOS (Data Economic Operating System) and overall strategy for the creation and propagation of Lydion Data Assets and Platforms . Contributes to The Data Economics Company's (DECO's) commitment to the development and propagation of Lydion tech and Data Economic science through original research, publications, and implementation of Lydion platforms. Led the M&A strategy for forming DECO by combining entities and assets that comprised the Lydion Research alliance, along with the development of strategic industry and academic partnerships across key focus sectors for DECO.

Los Angeles, Ca, Us

Responsible for oversight and strategy of the Lydion Data Asset format and Lydion Engine, including the incubation and development of new Lydions applications and partnerships.Developed and led partnerships across various Lydion Platform initiatives with Fortune 50 enterprises in the health sciences, finance, climate change, social impact, gaming and telecom verticals. Developed the core framework of the science of Lydion's interpretation of Data Economics and the Python-based implementation of the Lydion Engine and initial Lydion-based applications.

Sidelines is a people-powered content marketing platform. We are replacing native ads with authentic user discussions. We have curated a community of expert fans who start and participate in high-quality discussions with each other on topics they really care about.Sidelines' relevance engine places these expert discussions natively on apps blogs and sites within its publisher network based on demographic and relevance. Sidelines' discussions increase retention and engagement by110% and generates more than 2x their average eCPM for publishers.Sidelines is thus a powerful channel for premium brands to reach millions in their target demographic through sponsored campaigns featuring authentic discussions from Sidelines' expert contributors. As a result, the average Sidelines campaign drives over 5M minutes of active engagement and 5x the CTR of average display video ads.Sidelines is backed by top-tier investors such as The Walt Disney Company, 500 Startups and TechStars.

Redmond, Washington, Us

Led multiple teams dedicated to business and technical strategy development, evangelism, partner management and portfolio acquisition within the Xbox LIVE organization at Microsoft.

Redmond, Washington, Us

Designed and managed Windows game development platforms within the Xbox LIVE organization of Microsoft. Evangelized the platforms to PC game developers and supported partners through the development and release of their games.