Arleen Holden Email and Phone Number
Arleen Holden personal email
- Valid
Senior-level marketing and branding director with the substantial ability to create and identify big ideas and make them real to generate results and business growth. Proven marketing effectiveness in financial services, technology, and consumer goods brands.Highlights of my experience:• Integrating strategy, creativity, and analytics to create outstanding campaigns, have been awarded EFFIES “Awarding Ideas that Work” for Citibanamex, Mexico tourism brand, and Bonafont. • Entrepreneur mindset, creating new business opportunities. Launch and expansion of unique e-commerce platform. Initiated operations of Wunderman in Mexico and achieved 4X growth in 3 years. • Always seeking to champion innovation. Introduced Samsung Pay, the first mobile wallet. Launched first Pepsi Cards promotion with Marvel Universe, also a first in the Mexican market.
Banco Azteca
View- Website:
- bancoazteca.com.mx
- Employees:
- 7876
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Marketing DirectorBanco Azteca Aug 2022 - PresentMexico City, Mexico
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Chief Marketing OfficerMarketing Services May 2019 - PresentMexicoLaunched marketing services to deliver business growth thru branding, strategic integrated marketing and digital transformation. Leadership in the digital transformation of SME. Strategic planning for new business pitches for advertising agencies. Development of marketing plans and communication strategies.
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Senior Director Of MarketingSamsung Electronics Mexico May 2017 - May 2019Mexico City Area, MexicoLeadership in the successful launch of Samsung Pay, the first mobile wallet. Key player in the financial institutions and merchants on-boarding and engagement in launch and marketing activities.Development and implementation of e-commerce platform and drive to web digital marketing campaign.Leadership role in developing and executing the online and offline marketing and promotional plans of all mobile products, as well as successful launch of S10 mobile series.Strategic role in B2B marketing plans and implementation of EPP (Employee Purchase Program – on line purchase program for employees of companies) and B2B2C co-branded promotional campaigns. -
Svp (Marketing Director) - Consumer Credit & PromotionsCitibanamex Jan 2012 - Apr 2017Mexico City Area, MexicoIntegrated traditional & digital marketing teams to achieve synergy in branding and promotional credit card campaigns.Repositioned brand platform to assure relevance and differentiation.Generated touch point strategy for cross sell campaigns to increase response levels.Negotiated 50% more promotional campaigns, expanding to other bank products.Creation and implementation of the Social Responsability innovative digital-driven campaign. -
Business Strategy DirectorYoung & Rubicam Brands Jan 2009 - Dec 2011Mexico City Area, MexicoStrategic thought leadership to identify a sustainable and relevant positioning, as well as communication strategies, for Banamex (Citibank in Mexico) affluent segment.Leadership role in re-positioning and communication strategy of Telefonica (third largest telecommunications provider in the world) to create a stronger brand image.Development of positioning and communication strategy to reinforce Mexico brand image as a tourism destination for USA and Canada markets.Manage strategic planning and communication needs for Barcel, Bonafont, Mabe and Expedia launch in Mexico. -
Vp Client Services And Strategic PlanningHavas Jan 2006 - Dec 2008Mexico City Area, MexicoDevelopment of communication strategy for Bonafont (Danone's lead bottled water brand) equity campaign.Spearheaded consumer research for Sony Mexico and development of integrated communication plan.Manage strategic planning and communication needs for Bonafont and all sub brands, Sony, Reckitt Benckiser brand portfolio and Frito Lay promotions. -
Marketing Director And Account DirectorPepsico, Wunderman And Leo Burnett Sep 1988 - 2006Mexico City Area, MexicoStrategic and creative leadership in PepsiCo Sonric's brand portfolio.Creation, development, and execution of integrated marketing of innovative Pepsi Cards promotion.Initiated operations and growth of Wunderman Mexico.Supervised multi-media advertising campaigns, from planning through creative development, for P&G brands.
Arleen Holden Skills
Arleen Holden Education Details
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Business Administration -
American School Foundation, Mexico City
Frequently Asked Questions about Arleen Holden
What company does Arleen Holden work for?
Arleen Holden works for Banco Azteca
What is Arleen Holden's role at the current company?
Arleen Holden's current role is CMO / Senior Level Marketing Director / Digital Marketing / Branding / Innovation.
What is Arleen Holden's email address?
Arleen Holden's email address is ah****@****ail.com
What schools did Arleen Holden attend?
Arleen Holden attended Isdi, Universidad Anáhuac Mexico Norte, American School Foundation, Mexico City.
What skills is Arleen Holden known for?
Arleen Holden has skills like Integrated Marketing, Brand Management, Strategy, Marketing Strategy, Direct Marketing, Advertising, Business Strategy, Marketing, Marketing Research, Strategic Planning, Interactive Marketing, Competitive Analysis.
Who are Arleen Holden's colleagues?
Arleen Holden's colleagues are Jose Corral, Johana Mendieta, Pelé Ramirez, Abraham Salas, Antonia Rojas Caletre, Lupita Peña, Cristhian Alberto Miranda Araujo.
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Arleen Arleen.Holden
Vp Client Services & Strategic Planning At Vale Euro RscgNaucalpan De Juárez, Mex2havasworldwide.com, eurorscg.com
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