Arleen Rivera Email & Phone Number

Los Angeles, Ca, Us

Santa Monica, California, Us

Santa Monica, California, Us

•Build premium campaigns & manage creative process for up to 10 series in Europe, LATAM, & Asia• Develop tentpole campaigns with external agencies to drive stronger awareness for series on Starzplay / Liongate+ •Work cross-functionally across domestic, creative, brand, social media and publicity teams to champion international ideas and execute global integrated activations and strategies•Oversee deliverable flow and communicate effectively with internal and agency-teams supervising final mix, picture, graphics, and legal requirements.•Oversee global marketing shoots and coordinate with production teams to ensure content needs are captured • Develop and manage partner relationships; communicate international campaign goals, present creative and deliver assets to multiple partners, such as Apple, and various partners across the globe

Beverly Hills, California, Us

•Primary marketing contact and intermediary between marketing, legal, operations, creative services and promotions divisions to expedite Home Entertainment and TV Distribution marketing assets •Support strategy, organization and operations-related projects including development of key art, digital marketing assets and publicity efforts•Creatively pitch ideas and strategize promotional opportunities for film placement across EST/VOD partners such as Amazon, iTunes, Vudu, Fandango, & more•Carefully monitor metrics for promotions to understand effectiveness of strategy and creative, making recommendations for continuous improvement•Formulate and execute Relativity Media’s presence and activations for marketing events and Film/TV markets •Blueprint concepts for social media assets and coordinate their creation for Instagram, Facebook, Twitter, LinkedIn•Develop and foster strong relationships with channel partners and media agencies

Toronto, Ontario, Ca

•Facilitate sales functions alongside the sales team which include direct communications with the EVP of International Distribution, Director of United States, and Director of Latin America. •Assist in the negotiation and execution of sales for Pay TV, Free TV, Basic Cable, AVOD, SVOD, FVOD rights for television and film content •Source and establish sales opportunities for new content and library titles from eOne's film and television catalog across the United States and Latin America•Identify business trends, perform analysis on current inventory, and provide recommendations to clients in order to maximize sales and profitability

•Coordinated event details for Premier Boxing Champions events. Efforts included: booking commercial and private jet travel, coordinating security details, creating detailed itineraries, and managing fight event schedules•Client and talent liaison during events and press tours serving as a direct point of contact for all media, talent, and sponsor relations •Created a new social media strategy for Ringstar Sports, which resulted in increased engagement rates on Facebook, Twitter, and Instagram•Planned, strategized and executed numerous press conferences throughout the USA which corresponded with boxing events

•Assisted the Director of Communications, Marketing Manager, and Director of Marketing on numerous televised production projects which were in conjunction with large professional sport organizations such as MLS, NBA, NFL, MLB, NASCAR, and more•Kept calendars (editorial, press conferences, events, etc.), and media lists and managed event planning and scheduling as well as press coordination during peak seasons•Followed up with all pitch proposals and assisted in tracking media coverage for PR metrics (e.g., web analytics) and drafted and distributed content such as newsletters and press releases•Contributed in planning, organizing and copywriting for fan acquisition strategies such as national sweepstakes and radio/TV promotions

Master Of Arts (M.A.), Communication And Media

Bachelor'S Degree, Film/Cinema/Video Studies And Spanish