Arleen Goldenberg Email & Phone Number

Delray Beach, Florida, United States

Strategic communications for emerging and pioneering companies.

Tarrytown, Ny

- Established and led product communications team for $35B market cap biotechnology company; team dedicated to developing strategic communications programs and managing external communications for Regeneron's established and pipeline therapeutics - Partnered with commercial marketing teams to develop and execute communications plans, including traditional and social media initiatives, that raise visibility and drive business performance- Liaised with executive leadership team on communications initiatives and media interviews, including Chief Executive Officer, Chief Scientific Officer, Executive Vice President of Commercial and General Counsel- Managed crisis communications with external and internal audiences, including litigation, manufacturing and regulatory issues; and partnered with government affairs/policy teams on positioning and messaging - Engaged with national, trade and local media to advance corporate position and product narratives; served as external spokesperson for Regeneron- Drove understanding and engaged employees in fast-growing, maturing company to reinforce strong corporate culture and values- Led and managed relationships with multiple agency partners supporting Regeneron communications team - Part of team to develop Corporate-wide protocols for social media engagement; evolve online presence

Greater New York City Area

• Led strategy, development and execution of multi-faceted communications programs for wide range of health and consumer clients, including:- New strategic cause campaign for the American Lung Association (ALA), LUNG FORCE, designed to reinvigorate the ALA brand and broaden the donor base­- Media engagement and cultivation of high-profile supporters for Memorial Sloan-Kettering Cancer Center’s Cycle for Survival rare cancer fundraiser- Public Service campaign with Energizer Personal Care, Skin Cancer Foundation and professional soccer player, Landon Donovan­- Consumer engagement and issues management for Banana Boat sunscreen• Grew client budgets by 30% annually; achieved client review ratings of 8.5 or higher (out of 10)• Managed scenario planning and execution of crisis communications, including product recalls • Led team of 15 communications professionals across client business• Established best practices for cross-practice collaboration within agency• Member, Global Women’s Executive Network (GWEN) New York Steering Committee• Team awarded “Eddy” for Best Integrated Campaign for LUNG FORCE program (award given at annual Edelman NY office meeting; NY office employs more than 800 communicators) • Promoted from Vice President to Senior Vice President

Greater New York City Area

- Provided support for global and domestic public relations initiatives on behalf of public relations agencies- Coordinated and executed press events, patient education events, advocacy briefings, local media tours and mobile marketing tours- Developed strategic recommendations, white papers, opinion papers, bylined articles, press releases and corporate backgrounders- Conducted research, including interviews, and website and media analyses, to develop programs, recommendations and press materials

Developed and implemented communications programs for leading health companies. Provided counsel on product launches, regulatory milestones, celebrity programs, cultivating and managing third party relationships and grassroots programming. Clients included Genentech’s Herceptin and Avastin, sanofi-aventis’ Taxotere, GlaxoSmithKline’s Lamictal, Applied BioSystems, Conceptus’ Essure, and Novartis’ Famvir. Promoted from Account Supervisor to Sr. Account Supervisor to Vice President during tenure.

New York, Ny