Arleen Goldenberg Email & Phone Number

Delray Beach, Florida, United States

Strategic communications for emerging and pioneering companies.

Tarrytown, NY

- Established and led product communications team for $35B market cap biotechnology company; team dedicated to developing strategic communications programs and managing external communications for Regeneron's established and pipeline therapeutics - Partnered with commercial marketing teams to develop and execute communications plans, including traditional.

Greater New York City Area

• Led strategy, development and execution of multi-faceted communications programs for wide range of health and consumer clients, including:- New strategic cause campaign for the American Lung Association (ALA), LUNG.
• Grew client budgets by 30% annually; achieved client review ratings of 8.5 or higher (out of 10)
• Managed scenario planning and execution of crisis communications, including product recalls
• Led team of 15 communications professionals across client business
• Established best practices for cross-practice collaboration within agency
• Member, Global Women’s Executive Network (GWEN) New York Steering Committee

Greater New York City Area

- Provided support for global and domestic public relations initiatives on behalf of public relations agencies- Coordinated and executed press events, patient education events, advocacy briefings, local media tours and mobile marketing tours- Developed strategic recommendations, white papers, opinion papers, bylined articles, press releases and corporate.

Developed and implemented communications programs for leading health companies. Provided counsel on product launches, regulatory milestones, celebrity programs, cultivating and managing third party relationships and grassroots programming. Clients included Genentech’s Herceptin and Avastin, sanofi-aventis’ Taxotere, GlaxoSmithKline’s Lamictal, Applied.

New York, NY