Andrea Lefton Email & Phone Number

Remote

Remote

• Social Media Management:
• Manage social media ideation, content creation, production, posting, online conversations, and real-time events across social networking platforms including Instagram, Facebook, Twitter, LinkedIn, TikTok, Snapchat and.
• Manage our day-to-day social media presence including the creation of a monthly social media calendar focused on writing editorial/social copy, promotions, listening and reactive response.
• Work cross-functionally with other teams to develop and execute social campaigns that enhance BBYO’s brand relevance, online reputation, and lead generation efforts.
• Plan and manage paid social ad campaigns on Facebook, Instagram, and LinkedIn aligned to achieving specific objectives, including lead generation, event registration, and program promotion.
• Make strategic recommendations based on insights and ongoing learnings that drive socialengagement, impressions, and conversions.

Houston, Texas Area

• Trained teens as chapter leaders to run a successful meeting, plan a calendar,ensure program excellence, recruit new members, and create meaningfulprograms that attracted all teens.
• Planed programs in the community for all Jewish teens in grades 8-12.
• Maintained the social media presence for BBYO Lonestar Region.
• Planed and executed three regional conventions annually.
• Communicated with all key community stakeholders including parents,volunteers, alumni, advisors, donors and partners.
• Kept detailed records of program attendance and medical forms.

Remote

Austin, Texas, United States

Israel

• Served as an educational resource and informal educator during the course of the program
• Created a cohesive community between 45 teens over the course of 3 weeks
• Worked as part of a team of 3 co-staff to supervise 45 teens traveling through Israel
• Motivated teens to keep a positive attitude and maintain enthusiasm throughout the entire 3 week program
• Facilitated interactive programs and discussions appropriate to cities being toured and led weekly Shabbat activities
• Ensured the safety and well-being of 45 teens traveling across Israel by following the program’s safety guidelines

Remote

• Organized and managed all travel for teens to and from the Denver airport.
• Worked with the Denver airport and bus company to determine shuttles from airport to the convention.
• Oversaw two days of teen arrivals and managed a staff team of 40 people on the ground at the airport to welcome, greet, and take teens from the airport to convention.
• Coordinated with the airport, staff pickup/drop-off of unaccompanied minors.
• Oversaw departure day, including organizing space, luggage, busses etc.
• Remained the point of contact for the airport throughout the 2019 International Convention.

Lewisville, Texas

• Made sure the deli was running smoothly and customers were happy.
• Made sure we were always serving fresh, high quality food in accordance to ServSafe standards.
• Counted tills and performed daily deposits and end of day paperwork.
• Trained and hired new employees.
• Remained aware of sales, monitored profit and loss statements, and performed payroll projections.
• Handled customer complaints within a professional and timely manner.

College Of Merchandising, Hospitality, And Tourism Management At UNT

• Was knowledgable of design and marketing following branding guidelines of the university.
• Proficient in written and oral communication.
• Proficient in various design programs such as Adobe Illustrator, Photoshop, Firework, InDesign as well as Microsoft office.
• Exercised initiative on projects.
• Social media marketing.

University Of North Texas Center For Leadership And Service

• Was knowledgable of design and marketing in following branding guidelines of the university.
• Proficient in written and oral communication.
• Proficient in various design programs such as Adobe Illustrator, Photoshop, Firework, InDesign as well as Microsoft office.
• Exercised initiative on projects.
• Demonstrated the ability to work independently as well as with the team in the office.

University Of North Texas Hillel

• Was in charge of student outreach and growth.
• Demonstrated proficiency in various social media sites to market the student organization.
• Demonstrated the ability to work independently as well as with a group.
• Was knowledgeable of design and marketing for public relation aspects.
• Publicized a monthly newsletter.

University Of North Texas

• Performed the duties of the president in her absence.
• Facilitated and presided over Judicial Board Matters.
• Oversaw committees created and appointed by the president.
• Served as an ex officio member of all committees.
• Served as the liaison for the council to the Interfraternity Council, National Pan-HellenicCouncil, and the Multi-Cultural Greek Council, and attended all their council meetings.
• Coordinated all risk management education and maintained a current risk managementpolicy on file for each sorority.

University Of North Texas

• Served as the liaison in coordination with the Panhellenic president to the NT Daily and allother media outlets.
• Coordinated all public relations and marketing efforts.
• Coordinated all purchases made in regards to marketing and public relations.
• Ensured all materials, logos, and purchases reflect the University of North Texas, NationalPanhellenic Conference, and each chapter brand is depicted correctly.
• Ensured all purchases are made from Greek organization licensed vendors.
• Served as the primary resource for new organizations throughout the extension process.

Austin, Texas

• Reported to management staff and check-in throughout shift.
• Took orders and interact with customers with a friendly smile and attitude.
• Handled cash and/or credit card transactions.
• Delivered food to guests and follow up with their experience.
• Kept cash drawer balanced.
• Stocked food and product.

Zeta Sigma Chapter Of Kappa Kappa Gamma

• Upheld the organizational and leadership goals of the chapter
• Created a formal master calendar for chapter events
• Developed the leadership action plans for the year
• Coordinated and hosted Leadership Consultant visits, visitors, and other Kappa guests who enriched the chapter
• Planned leadership development workshops and officer training including officer transition meetings
• Promoted chapter involvement by creating committees that supported our officer positions, participated in monthly committee nights

Zeta Sigma Chapter Of Kappa Kappa Gamma

• Communicated between organizations around campus for the Zeta Sigma Chapter of Kappa Kappa Gamma
• Created and delivered gift baskets, gave donations to organizations on and off campus, and wrote thank you notes to constituents
• Oversaw, organized, and ordered pins for all new members
• Filed all chapter correspondence & reports to Fraternity Headquarters
• Presented reports and announcements to all chapter council members in a timely manner

Austin, Texas

• Reported to management staff and check-in throughout shift.
• Took orders and interact with customers with a friendly smile and attitude.
• Handled cash and/or credit card transactions.
• Delivered food to guests and follow up with their experience.
• Kept cash drawer balanced.
• Stocked food and product.

Austin, Texas

• Accountable for assigned campers’ needs, health, and safety at all times.
• Participated in all aspects of a camp day.
• Planned and implemented group activities and projects.
• Kept the group on schedule and where they needed to be.
• Mentored assistant counselors assigned to their group.

Bachelor’S Degree

Study Abroad

High School