Started in 2010, Bike Shop Girl was first a website focused on getting more women and families on bikes. In 2018, it turned into a dream bike shop it closed during COVID for us to be closer to family. I now take the experience of content creation and bike shop ownership to create helpful articles and videos to get more families on bikes.

A hybrid role of marketing, sales, and product design: • Managing global social media strategy, content, and support • Managing North American marketing and PR• Launching and managing NetSuite SuiteCommerce B2B e-commerce solution for selling to North American dealers• Helping lead efforts for Tern Business growth opportunities in North America• Launched and manage a bike shop education platform using the Kajabi training system. Plan, script, produce, and edit hours of training content for our bike shop partners. Host quarterly partner Zoom training sessions for strategic brand partners to present to our bike shops.

A multifaceted position of Directeur Sportif, Administratif et de Creation. Brand manager, product designer, and content creator.Bike Law is a national network of independent bicycle crash lawyers. Since our birth in Charleston, SC in 1998, we have grown to include lawyers representing cyclists and promoting cycling in 22 states (and more to come) and Canada.

Combining my passions for bicycling, marketing, design, and growth hacking I was part of a stellar team bringing Love to Ride to the world. Goals achieved while at Love to Ride: • Designed from user personas, through wireframes and front end dev a new business partners website• Expanded services into more major cities in the UK, Australia, USA, and EU. • Diversified program offering into Universities, and the Private Sector • Created a top to bottom sales system, including a new CRM, email campaigns, presentations, and event collateral for the US and UK.

Clients include: Sears Vacations, DirectBuy, On the Border, TracFone and Quiznos · Developing and executing multi-channel digital advertising campaigns, including but not limited to: media planning, vendor management, campaign set-up, implementation of tracking technologies, and optimizing to key performance metrics for all clients. · Worked beside strategy department to create personas, wireframes, pages, and A/B testing on eComm web flows.· Maintaining client relationships. · Distilling complex performance data into actionable KPIs for campaign management. · Contributing an eye for creative elements and copy that result in consumers taking the desired online actions. · Project-managing the media buying, design and development of ad creative, websites, and back-end applications in collaboration with the creative and engineering teams. · Team lead on social media strategy, testing, and community management for On The Border

One of my favorite positions to date. I had the opportunity to travel across the southeast supporting 380 bike dealers and selling the brands of QBP. I only left this position to relocate to Colorado for my partner’s career. Brands Included:All City Cycles, Salsa Cycles, Surly Bikes, Civia Cycles, Foundry Cycles, Ridley Bikes, Lazer Helmets, Fulcrum Wheels, Michelin Tires, & RockShox suspension.

First as a part-time consulting client, to building out the digital and interactive department of the agency. I am proud of the time and opportunity I had at Ritz Marketing. · Grew client's digital campaigns 800% within first 8 months· Tactfully, brought 100+ Penske, Chevrolet, Nissan and Honda dealers into the digital and social world· Developed strategic digital campaigns for Penske Automotive, Dale Jarrett, Kalitta Motorsports and Selphyl· Built and lead a team of 9 experts in SEM, SEO, Web Development, Social and CRM · Exceeded clients goals within Lead Gen, Web Dev and Social Engagement consistently· Helped grow the agency in new verticals of healthcare, pharmaceutical and athlete brand management

Operations and Marketing Manager: Inventory management, sales training, merchandising, and maintaining the customer experienceProfessional Fitting Experience: With 1,000's of fits, over a hundred custom bikes fit and sold, and the field experience to translate issues to fixes. Retail Sales: Excelling in learning customers wants and needs to place them on the right bike while building a lasting relationship. Expert knowledge on all levels of cycling including new product and technology. Able to speak to all levels and encourage or motivate cyclist from beginners to pro athletes.Pro Level Mechanic: Working in the pits for UCI women's road teams, supporting Endurance World Champions and being the helpful smile during a charity event. At every step of the way you'll find expertise and thoughtful hands.Other: Web site enhancement, growth and awareness. Development of brand awareness and strengthening customer relations.