Arlene Roque Email & Phone Number

Orlando, Florida

· Serve as a communications liaison between different levels of personnel to update and review web content· Act as a subject matter expert while educating city staff on web content to ensure plain language and it is accessible to residents· Hire, train and manage Digital Communications Interns · Develop, strategize and implement internal communications, executing through traditional marketing and digital tools· Write internal and external email newsletters on Mailchimp twice a week, reaching 20,000+ readers · Assist in emergency and crisis response during emergency activations using social media, media relations and data entry· Use management skills to act as a project manager, art director and communications lead on projects including hurricane season safety messaging, green initiatives, cybersecurity and more · Assist as needed with setup, clean-up and other logistics for city signature events such as the Veterans Day Parade

· Revamped and redesigned author’s website on WordPress· Edited book and create promotional marketing materials on Canva· Managed Facebook account and utilized social media analytics tools to increase audience engagement· Increased book sales by 10 percent in three months

Orlando, Florida, United States

· Interacted with potential voters through door to door communication · Educated constituents on the senator's history, proposed policies and running platform · Documented all voter information in Minivan application and gathered additional data

Orlando, Florida

· Created and developed web content for external and internal city websites· Assisted in bolstering employee communications by redesigning employee Wellness page on internal site· Increased internal website views by 10 percent in four months· Utilized social media analytics tool on Facebook and Twitter to track user engagement· Increased number of followers on each social media platform in three months (Instagram: zero to 548, Twitter: zero to 205, Facebook: zero to 242 likes)

Master'S, Public Administration

Bachelor Of Arts (B.A.), Advertising And Public Relations

Magna Cum Laude

Associate Of Arts (A.A.), General Studies, 4.0

Activities and Societies: Valencia Volunteers