Arlene C. O'Reilly Email & Phone Number

New York, Ny, Us

◆ I train freelancers to create marketing that agrees with their values and ethics.◆ A recent client (a happiness coach) needed a completely re-designed website because the existing one was dated and tired. She had avoided changing her site because she didn’t know where to begin. Or what to say to attract her ideal audience.◆ Once we clarified her core or central marketing message, she knew which of her services and client stories would be most meaningful to her audience - her… Show more ◆ I train freelancers to create marketing that agrees with their values and ethics.◆ A recent client (a happiness coach) needed a completely re-designed website because the existing one was dated and tired. She had avoided changing her site because she didn’t know where to begin. Or what to say to attract her ideal audience.◆ Once we clarified her core or central marketing message, she knew which of her services and client stories would be most meaningful to her audience - her website visitors. ◆ Writing copy was easier. The messages that were important to her audience were prominent.◆ Her new site is getting raves from her clients and visitors for it's clarity. They tell her - they see their stories reflected there. And because of that - know they're in the right place. Show less

Greater New York City Area

Partial client list:◆ Construction supply firm - Value proposition and positioning for this firm's market-disrupting idea for commercial construction◆ Hewlett-Packard Financial Services, Global Marketing Communications - B2B marketing communications◆ Emergence Coaching - Branding and value proposition for a relationship coach

Greater New York City Area

◆ For this professional theater company in Maplewood, New Jersey, with a tiny staff and tight budget, I served on the board as marketing chair. ◆ Marketing plans focused on increasing sales from current patrons and developing new theater audiences. ◆ Redesigned website to make navigation easier, make messages consistent and ticket buying easier & faster.

Greater New York City Area

◆ After identifying a downward trend in weekly donations, I implemented new messaging, timing and prompting in how we collected money that reversed the trend. These changes delivered a 73% increase in dollars versus same time a year ago.◆Managed committee work: developed marketing strategy and plans, managed public relations, website content and updates, blog writers, oversaw market research and social media in collaboration with committee members.

New York, New York

Accenture ◆ For our client's launch of IT Business Process Outsourcing, then a new practice area, I led the agency team in developing sales materials for this complex transaction to C-suite executives. Accenture's consultants used these materials to introduce outsourcing which has since become a major profit center for the firm. Gevalia Coffee and European Coffeehouse Collection (ECC), Kraft ◆ Oversaw the launch the European Coffeehouse Collection, a new continuity coffee… Show more Accenture ◆ For our client's launch of IT Business Process Outsourcing, then a new practice area, I led the agency team in developing sales materials for this complex transaction to C-suite executives. Accenture's consultants used these materials to introduce outsourcing which has since become a major profit center for the firm. Gevalia Coffee and European Coffeehouse Collection (ECC), Kraft ◆ Oversaw the launch the European Coffeehouse Collection, a new continuity coffee brand, from iresearch & developing the business model through planning and implementing a comprehensive in-market test. ◆ Results proved the product's profitabity on rollout, so Kraft management enthusiastically funded a rollout campaign. United States Army Recruiting Command ◆ On this integrated Y&R account, I managed the Army’s lead generation mailing programs with a five-person staff, and spearheaded the contract rebid for the lead fulfillment system. ◆ After successfully moving the improved system to a new vendor, leads went to recruiters in the field from 2 - 4 days faster, and more recruiters returned updates on their leads. Show less