Work with senior management to develop specific and cohesive strategic plans, identify and recommend appropriate platforms for a broader digital presence, and support the day-to-day implementation of integrated communications strategies. Develop new channel and engagement strategies that effectively promote the company and brands across all global digital properties, as well as help drive implementation of the strategy across internal business units and regional teams. Responsible for generating new ideas and offering strategic counsel to corporate teams, other business units and regional teams based on insights and industry best practices to be applied in content planning, development, as well as overall corporate communication channel strategies for key projects and to drive audience growth.

Strategize, evaluate, and execute new key initiatives to drive brand awareness and enhance customer experience, in collaboration with marketing, content strategy, and worldwide teams. Develop digital content, communication strategies and social activation plans for brand, partnerships, sponsorships and events. Ensure content is aligned with company goals and optimized for targeted messaging and distribution globally.- My team won two Social Shake-Up Awards for best Facebook live and best infographic - My team is a finalist for two Digiday Content Marketing Awards - Best use of video and Best use of real-time streaming video

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Responsible for developing effective messaging and communication strategies. Created promotional and informative materials sent to the public and members of the association. Developed rich and creative content optimized for social media outreach.

Planned, developed, and implemented marketing strategies, marketing communications, and public relations activities. Created strategic short- and long-term plans and budgets to support marketing objectives in collaboration with senior executive staff. Built and managed relationships and communications with clients, 100+ media outlets, partners, and agencies.• Evaluated technologies such as social media platforms and apps to determine which would best support marketing initiatives.

Spearheaded social media campaigns for Warner Bros. top brands, including The Lord of the Rings, Harry Potter, Batman, and The Wizard of Oz. Created and implemented interactive marketing plans. Guided clients on how to directly connect and interact with target audience and key influencers online. Assisted clients with growing, managing, and building their brand’s social media presence.• Drove sales in stores and online by leveraging strategic partnerships and social media.• Sourced and directed content development and publishing for all social media networks.• Built and managed strategic partnerships with leading digital properties.

Oversaw Marketing Manager, Coordinator, 7 part-time employees, and department internship program of 50+ students facilitating marketing initiatives for over 20 Universal business units. Created and implemented digital marketing plans for clients, including music, DVD, books, mobile apps, websites, and brands. Maximized visibility for corporate clients and increased awareness for product releases through online marketing campaigns. Sold online marketing strategies and services to UMGD labels, Fontana labels, Visual Entertainment, and other corporate companies. Formed partnerships with entertainment and lifestyle sites to generate opportunities for new media marketing.• Increased exposure through extensive third-party marketing with influencers and lifestyle sites.• Generated strong word of mouth with direct target audience through social media campaigns.

Generated awareness through extensive third party marketing initiatives with online music and video entities and lifestyle communities. Utilized my relationships with sites to launch online promotions based on demographic including but not limited to premieres, editorial and content features, contests and giveaways.

Proactively lead in the strategic development and management of all marketing efforts to meet client objectives. Developed strategic targeted Internet marketing campaigns and promotional plans for a variety of music artists, movie DVD releases, tours, brands, MTV, AT&T, A&E, Zippo, etc. to optimize awareness, drive online traffic, and maximize sales.Handled e-mail marketing campaigns and artists’ newsletters by creating content and layout design; and overseeing the production process

Directed online marketing campaign efforts for Dreamworks, Dreamworks Nashville, Interscope, MCA, Universal Latino, and Universal Motown Records. Oversaw 4 project managers and their execution of over 13 marketing projects. Determined campaign objectives and techniques for each project with new media staff, marketing director, and project managers