Arlene Goligowski Email & Phone Number

Rancho Cordova, CA, US

Responsible for developing the digital marketing strategy to support more than 60,000 eye care professionals that do business with VSP Global companies through a multiple-channel platform including: web, mobile, search, social, email, video and language translation. Support business-critical corporate project initiatives by providing digital strategies.

Responsible for developing the digital marketing strategy to support VSP Vision Care’s 30,000 VSP Network Providers through a multiple-channel platform including: web, mobile, search, social, email, video and language translation. Support business-critical corporate project initiatives by providing digital strategies, user experience recommendations, and.

Led the Provider Communications team to develop and maintain innovative communication strategies and channels that allow us to educate, influence, and engage providers and their staff to increase adoption of VSP Global programs and ensure a great member experience.

Supervise and lead the VSP Provider Marketing Vision Care Communications Team to successfully educate, influence, and engage VSP Network Doctors. Develop and execute effective and integrated communication plans, including projects involving high priority, major company strategic initiatives and/or significant changes to existing marketing and communication.

Developed and executed strategic corporate communication plans and tactics and led the Provider Marketing and Communications Team. Collectively, my team was responsible for doctor communications and competitive research and analysis of provider fees. Key accomplishments included international expansion and provider network recruitment and development in.

Led and implemented communication strategy, planning and execution, including several high-profile, multi-audience, top company initiatives, corporate projects, and acquisitions.

Led and implemented communication strategy, planning and execution for a variety of projects and initiatives. Developed strategy and objectives for doctor tradeshows in addition to the creation of supporting collateral. Wrote, edited, and finalized communication tactics, including communication materials, newsletters, and online content for multiple.

Provided world class customer service to all publics including doctors, members, clients, and internal business partners.

Sacramento, California Area

Arlene consulted Cheers Aerial Media to help Cheers' clients harness the power of experiential marketing to leave a lasting impression with others and reach and exceed their marketing goals. Areas of focus included pricing packages, sales funnel, nurturing campaigns, customer segmentation, campaign management, and overall marketing strategy development.

Developed, improved, and implemented processes, procedures, and communciations to internal and external stakeholders, including multilingual consumer letters, fliers, brochures and forms, and web content. Was also licensed to perform civil marriage ceremonies in English and Spanish.

Master Of Business Administration - Mba

Bachelor Of Arts, English

Activities and Societies: Prytanean Women's Honour Society, Golden Key Honor Society, Integrated Studies Honors Program, National Merit.

Certificate, Marketing