Arlene Heck Email & Phone Number

Cedar Rapids And Surrounding Communities

Real estate investing company which acquires investment properties; or wholesales properties to other investors. Also assist buyers and sellers using non-traditional methods (lease options, etc).

Cedar Rapids, IA And Surrounding Communities

Cedar Rapids, IA

• Directed all capital asset spending for AT&T Broadband properties in Michigan, Minnesota and Iowa with annual capital budget of $200M. Reported to Market (MI/MN) VP of Finance and contributed to development and.
• Developed capital budgets, forecasts, periodic reporting and analysis tools.
• Organized previously non-existent Capital Management team which included Senior Capital Analysts in MN, MI, and IA as well as other support positions in each state.
• Developed and implemented capital spending approval processes which improved visibility and controlled expenditures.
• Coached and trained personnel, evaluated performance and compensation structures to effectively determine staffing needs.

Cedar Rapids, IA

• Managed and directed statewide budget process, financial analysis and planning.
• Assessed projects and programming additions for long-term financial feasibility.
• Managed regional financial/billing staff.
• Managed and designed various financial reports to analyze region performance.
• State liaison for Cable TV Retransmission Consent and Must-Carry negotiations.

Cedar Rapids, IA

• Managed Cedar Rapids/Iowa City/North Liberty cable systems; focused on competitive situation. (80,000 customers; 114 employees).
• Prepared and monitored annual and long-range budget, included product packaging profitability analysis and packaging migration forecasts.
• Directed plant operations (video/digital/HSD (High Speed Data Cable Modems)), marketing, customer service, public relations/production, human resources, administrative staff and financial/information services.
• Ensured cable systems met all operating goals.
• In 1999, simultaneously managed two system upgrades, Y2K readiness process, high speed internet and digital launches in two systems, developed customer and employee retention strategies to limit erosion to local.
• Researched, evaluated and adjusted inequitable compensation grades by geography which improved employee morale and successfully abated union organization attempt in Iowa City system.

Cedar Rapids, IA

• Managed 97 employees; 48,000 customers. Served as media spokesperson.
• Directed operations, customer service, direct/satellite sales, public relations/production, human resources and financial/information services.
• Ensured effective employee and franchise authority (city officials) relations through system divestiture from Cox Communications to Telecommunications, Inc (TCI). Managed due diligence process.
• Panelist on live monthly call-in television show, “Speaking of Cable.”

Cedar Rapids, IA

Managed customer service, collections and sales (direct, commercial, telemarketing, satellite) departments. Developed strategic plans to maximize customer growth and satisfaction by analyzing market data.

Cedar Rapids, IA

• Managed all marketing and community relations activities, including direct/commercial/telemarketing/satellite sales, promotion and campaign development, and production.
• Conducted interdiction technology test and launched one of nation’s first a la carte programming tiers. Achieved 25% penetration; generated $42K incremental monthly revenue. Presented results at Cox Cable national.
• Launched production team; built production studio. Produced programming with state and local legislators.

Saginaw, MI

Managed all marketing and non-political community relations activities (38,000 customers; three employees).

Mba, Business, Emphasis In Marketing

Executive MBA Program

1 Year Study Abroad Program, Diploma French Studies, French Language And Literature, Other General Electives Toward Bachelor'S Degree

Excellence in French Award

Ba, French Major, Math Minor

Activities and Societies: Tutored French language students, National Dean's List, Phi Eta Sigma, Several Merit Scholarships.