Arlene Kriv Email and Phone Number

Deliver marketing, public relations, community outreach, fundraising, event planning, social media, website development, photography, digital and print advertising for non-profit and community-focused organizations including InterSchool Orchestras of New York, Midori & Friends, Bindlestiff Family Cirkus, UNtied, Avodah: The Jewish Service Corps, Leapsmart, Phantastic Theater.

Oversaw all institutional, programmatic and event marketing including production of marketing materials and press releases for “community music school” which serves 15,000 individuals through music instruction, music therapy, and community concerts throughout Brooklyn.Expanded social media and web presence and create metric reports of audience engagement/growth and advertising impact across digital platforms.Implemented a visual rebrand of the organization, which included producing a new responsive website with event ticketing system, creating an institutional blog and migrating organization to a new URL bkcm.org.Raised awareness of organization’s programs and helped increase revenue stream by serving as a key player in marketing annual fundraising Gala and producing 3 direct appeals each fiscal year.

Increased brand recognition, communicated key institutional messages and advanced institutional and programmatic goals through design of marketing and communications strategy for nonprofit which drives a number of Brooklyn’s most widely renowned and beloved arts and media programs.Created email marketing system to engage subscribers with multimedia e-newsletters, track results, and integrate content with Facebook and Twitter and expanded online presence in advance of the opening of BRIC House.Produced key institutional marketing collateral including videos, print brochures and biannual newsletters.Strategized and managed all institutional press releases, interviews, photo and video shoots.

Orchestrated strategic institutional public relations, including identifying and disseminating key messages for the Public Theater downtown and Shakespeare in the Park.Drove annual publicity campaigns for six mainstage productions, Shakespeare in the Park, Under the Radar Festival, New Work Now!, the annual Summer Gala and additional programming, managing staff of 2-4.Created and implemented a year-long public relations campaign for the Public’s 50th Anniversary Celebration from June, 2005 through June, 2006.Directed the redesign and implementation of the organization’s website for marketing and publicity timed to the institution’s 50th anniversary. Recruited the design firm and negotiated 25K in-kind contribution as part of its fee.Oversaw the creation and editing of Playbills for all theatrical productions. Cultivated and maintained relationships with key print, broadcast and digital media contacts covering theater, arts and culture.Strategized and produced every press release, press conference, interview and photo and video shoots.

Developed and executed online marketing and publicity strategies including website development and digital video/audio production for publishing clients Farrar, Straus & Giroux, Walker Books, and the Brookings Institution.

Managed six-person bicoastal publicity department overseeing every aspect of national and regional publicity campaigns for over 100 fiction and non-fiction titles per year.Led advertising campaigns: identified target audiences, supervised production, wrote copy and managed budget. Orchestrated publicity campaign for Rachel Simmon’s Odd Girl Out: The Hidden Culture of Aggression in Girls, the company’s first New York Times bestseller in over five years and a feature on two episodes of Oprah! Conducted campaigns for subsequent bestsellers including When I Was a Young Man by Bob Kerrey, The Crimson Petal and the White by Michael Faber and Baudolino by Umberto Eco.

Supervised four-person publicity department, overseeing all aspects of national and regional publicity campaigns for over 75 non-fiction titles per year including New York Times bestsellers Pearl Harbor: An Illustrated History and The Sword and The Shield: The Secret History of the KGB.Built and grew relationships with key print, broadcast and digital media contacts covering politics, current affairs, psychology, science, sociology and history.Created and managed advertising campaigns for all titles, working with budget of $500k.Oversaw website design and content production for Basic Books and The Encyclopedia Africana.

Executed national and local publicity campaigns for literary and art book publishers: wrote press releases, developed press materials, identified and pitched media contacts for interviews, book reviews, event and author tour coverage, and produced promotional events. Clients included Scalo Publishers, D.A.P./Distributed Art Publishers, Stewart, Tabori & Chang Publishers, City Lights Press, Kodansha International, Turtle Point Press, and Serpent’s Tail.