Arleny Kamt Email & Phone Number

Peru

Budget distribution (working / noworking), planning (campaigns primary, secondary, tactics 1 and 2) and coordination (media plan, pieces of communication, follow-up reports) of 360 campaigns for the various Bank products within HUBS. Construction of value offer, evaluation of the target market and analytics strategy for the development of digital products within scrums under Agile methodologies. Participation in annual plannings, distribution of budgets based on direct sales projections and optimization of sales communication tactics (mix of media + pieces).Evaluation for compliance with online sales results, in addition to positioning, awarness and engagement with the brand.

Development of mechanisms for continuous improvement of internal communication and image at all levels within the area of ​Social Media. Management process and people, I have experience building high performance teams with a vocation to service. Assertiveness and experience in planning digital strategies, content management, project management and ability to provide solutions for the optimization of a brand 's digital ecosystem .BRANDS:-Braedt-Toyota-PROMART-Banbif-Paris-Porta-College-Kimberly-Delosi-Unilever-Backus-Alicorp -Nestlé -Mapfre-Los Portales-Lindley-Bimbo-Marinela-Tanta-Cevichería La Mar-Chicha Cusco-Astrid&Gastón-Los Bachiches-Papachos-La Parrilla

Colombia

- Stimulation of the digital ecosystem to optimize the overall strategy in Social Networks- Building digital brand image in Perú.- Digital Media Planning.- Competitive Analysis.- Capitalization of digital engagement .

- Approach the annual digital brand strategy- Building digital brand image.- Generation and optimization of the community in social networks.- Viralization of sales channel strategies .- Digital Media Planning .

• Monitoring communication strategies over 20 accounts including Guarana, Maltin Power, Súmate, San Mateo, Cusco , Vizzio , Veet , Brother Technology Peru , Peru Brother Fashion , Redken , Ambrosoli , Balloon Pop, Asbanc , Full, Alpha , Andes Film , Durex , Decameron and Olo .• Developing content strategy for social networks Guaraná, Maltín Power, Súmate, San Mateo, Cusqueña, Brother Tecnología Perú, Brother Moda Perú, Redken, Ambrosoli, Asbanc, Alpha, Andes Films y Olo.• Participation in the development of digital strategies in bidding: Kimberly (Kotex), Loreal (Redken), Asbanc, Brother, etc.

•Consolidation of Continental BBVA community in social networks including LinkedIn and Foursquare . Creating integrated digital communication strategy level within the own brand channels , such as those associated with the BBVA Group (BBVA Foundation, AFP Horizonte, Peru Gourmet) . Solidifying relationships with brands online level and personalities related as (Marca Peru , Apega , Mistura, Gianmarco , Gaston, etc.) •Consolidation of Peru Gourmet social networking community including Foursquare, through the constant renewal of content strategy . Co - creating projects like “Tu Carretilla Favorita”, creating contests like “Acróstico de tu carretilla”, “Captura tu Carretilla”, “El Haiku a tu carretilla”, “No hay imposibles”, “Lo que no puedes dejar de amar”, “I Concurso más bueno que el pan”. •Developing digital strategies in bidding : LCPerú , Unilever ( ClearMen ) .

•PRIMAX Creating community through strong content strategy linked to the brand values ​​and projects as PRIMAX Quest, PRIMAX Quest “El Juego”, the Copa PRIMAX. Create your first Foursquare campaign for the brand “Dale check in a tu hambre”, among others.•Repositioning Artesco community “Haz tus ideas realidad”, campaign management “Un Perú lleno de ideas”. •Management of Pepsico image LAYS group. Generation digital strategy and participation in the " Cruza2 " campaign.

Maestría, Marketing Digital

Bachillerato, Publicidad